Online vs. Offline

Marketing

Online vs. Offline Marketing

Online vs. Offline Marketing

Online vs. Offline Marketing

• Never choose between online or offline

• Choose a blend of online/offline

• What you choose is driven by:

• Your budget, your time & your product

• A sustained campaign is critical

Online vs. Offline Marketing

• Potential customers have more than just

you to choose from

• No one, is as committed to

your success as you are

• Time + money + experience

Reasonable Expectations

Online vs. Offline Marketing

• It’s really up to you

• Invest in yourself

• Time + money + experience

Taking Control

Online vs. Offline Marketing

• Are you following the money?

• Why will your business will be

successful?

• Where are your customers living?

• How far will people travel to deal

with you?

Know Your Niche

• Your marketing campaign must:

Online vs. Offline Marketing

• Make it easy for people to find

reasons to contact you

• Say you’re not like the others

• Be supported by a website

Know Your Niche

Online vs. Offline Marketing

• Create 2 ads

• Choose keywords and

phrases

• Define the geography

• Set click cost and monthly budget

Google AdWords

Online vs. Offline Marketing

• Phase I is three months

• Regularly leapfrog the ads

• Tune your keywords & phrases

• When traffic increases implement landing pages

Google AdWords

Online vs. Offline Marketing

• Phase II is about landing pages

• Now that ads are directing

traffic you run two landing
pages

• Use visitor conversion to adjust landing pages

• Contact action

• Purchase

Google AdWords

Online vs. Offline Marketing

• You get to start the conversation

• You are an invited guest

• A 3

rd

party service makes it

easy to manage

Why Email Marketing?

Online vs. Offline Marketing

• What about SPAM…

• Permission based email means you

are NOT SPAM

• You end up whitelisted

• Constant Contact has a relationship

with the major ISP’s

Why Email Marketing?

Online vs. Offline Marketing

• The services looks after:

• The data base

• Profile updates

• Subscribe & unsubscribe

• Displays your logo & colors

• Improving the technology

Why Email Marketing?

Online vs. Offline Marketing

• The services provides:

• Wysiwyg editing

• Themed templates

• Real time reports

• Code for your website

• Flat rate pricing with unlimited use

Why Email Marketing?