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Business English Practice Test | Topic: Advertising-related vocabulary 1
Choose the correct response to complete each of the following sentences:
1. We just ______________ ( = got) five new contracts in China.
a) landed b) lost c) listed
2. We have to create a ______________ for a new deodorant.
a) campaign b) company c) approach
3. Someone once said that "all's ______________ in love and advertising."
a) even b) normal c) fair
4. It's hard to develop a campaign for a product that many people perceive ______________.
a) negative b) negatively c) bad
5. The stakes are high = A lot is at ______________ ( = a lot can be gained or lost)
a) hand b) sake c) stake
6. This campaign is ______________ ( = focused/based) on the concept of family.
a) centered b) concerned c) called
7. Our biggest creative ______________ is to associate the product characteristics with the spirit of
Christmas.
a) challenge b) call c) check
8. Advertising has to be consistent with the brand "______________". ( = the way the
company/advertiser wants the brand to be seen/perceived)
a) sight b) visual c) vision
9. The agency got it ______________. That's not the direction we wanted to go with this.
a) incorrect b) all wrong c) improper
10. Very often in advertising, there's more to a message than meets ______________. ( = there is
also a hidden message)
a) your eye b) the eye c) an eye
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Business English Practice Test | Topic: Advertising-related vocabulary 1
ANSWERS:
1) a 2) a 3) c 4) b 5) c 6) a 7) a 8) c 9) b 10) b