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Business English For IT | Topic: Search engine optimization (SEO) 1
Choose the best response to complete each of the following sentences:
1. SEO (Seach Engine Optimization) is all about making your site easier to
__________________________ in searches.
a) search b) discover c) find
2. My site doesn't __________________________ ( = appear) in any search results.
a) come off b) come up c) come out
3. I _________________________ it ( = did a search on Google), but I couldn't find any information.
a) Google-input b) Googled c) Googlified
4. Meta tags are important, but not as important as they used to be, so you shouldn't put too much
__________________________ on them.
a) emphasis b) empathy c) empire
5. The search __________________________ 10,000 hits = There were 10,000 results for the search
a) turned down b) turned around c) turned up
6. I submitted my site to the directory, but it hasn't been __________________________ yet.
( = it hasn't yet appeared in the directory)
a) listed b) listless c) listing
7. The Alexa traffic rank is based on a 3-month __________________________ of traffic to a
particular website.
a) analysis b) analytics c) customers
8. The site's "reach" is the actual number of __________________________ that visit the site during
a particular period.
a) usability b) usefulness c) users
9. __________________________ refers to how easy it is for people to navigate the site.
a) Users b) Usability c) Usefulness
10. I'm __________________________ my recommendations on an in-depth analysis of your traffic
reports.
a) basing b) testing c) resulting
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Business English For IT | Topic: Search engine optimization (SEO) 1
ANSWERS:
1) c 2) b 3) b 4) a 5) c 6) a 7) a 8) c 9) b 10) a