5 7

THE RULES OF EFFICIENT PERSUADING AND ARGUING

Persuasion is a process, not a single event. Working out a mutual standpoint at the first attempt happens very rarely. If we want to persuade in an effective way, all crucial stages of persuasion should be foreseen in advance:

•    presenting our own standpoint,

•    listening to the other party,

•    modification of our own argumentation according to the way other party thinks,

•    introduction of changes and the presentation of modified standpoint,

•    agreement.