WP 1405217

WP 1405217



e...........They have thrown their energies into building morę powerful defences. Tbey

constantly innovate to stay ahead of potential rivals. They are relentless about customer service. Their salespeople are passionate about their products. These firms have subsidiaries in 24 foreign countries, offering service and advice. Ali in all, the record of the German midsize companies over the past three decades has been a history of global conąuest rather than missed opportunities.

£......... First, it is often better to focus on your traditional strengths in ‘old-fashioned’

industries than try to build your own Silicon Valley. Second, niches that appear tiny can produce huge global markets. Finally, companies can preserve high-quality jobs in different types of industries so long as they are willing to focus and innovate.

3. In the text above find words which mean the following:    (12points)

1.    continuing to exist or work for a long time, even if the situation changes (paragraph 1)

2.    a planned series of actions for achieving something (paragraph 2)

3.    to do something very well or much better then most people (paragraph 2)

4.    a smali business that is just being built up (paragraph 4)

5.    a company that is owned or controlled by another larger company (paragraph 5)

6.    the facts about how successful, good, bad etc something has been in the past (paragraph 5)

Your answcrs: 1.....................

2.....................


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