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mt Market Research EENi The Global 8usinesj School

Potential market: those in tne total population who nave interest in acquiring the praduct.

Available market: those in the potential market who have enough money :o buy the product.

Qualified available market: tnose in tne ava labie market who lega ly are permitted to buy the product.

-* Target market: the segment o^£ tne qual fied ava labie market that the firm has decided to seive (the seived market).

Penetrated market: tnose in the ta^ęet market who have purchased tne product.

Market Research

The thrae questions dęta led below must be precisely answered by any company wishing to erter an e>:port market.

How to Export?

Where to Export?

What to Export ?

Market researah s a crucia part of marketing. It furnishes you with knowlecge of your cument, and potential custome^s. Armed with this knowledge you have tne potential to sell morę to them. Tne information tnat you acquire tram the market 'esearch pracess contributes to your marketing in fcur v ta ways:

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Master in International Business EBII