3582403600

The Mobile Web

VS.

Artist Websites at SXSW 2012

RShareSauareProduction

In the coming weeks an estimated quarter-million people will descend on Austin, TX, where neady 2,000 official & unofficial acts will be vying for their attention, making SXSW an amazing place to discover and be discovered.

Will artist websites have what it takes to satisfy the demanding throngs at SXSW?

We wanted to know, so we assembled a list of almost 1700 sites to test both technology and usability on mobile.

Tech Highlights via builtUlikh

Social Tool Penetration

facebook

uuuuu

29^% Facebook Like Button and/or Facebook for Websites

tujitter^    9

12^% Twitter Follow and/or Widget    6* Google +1 Button

Old Habits Die Haid

Ninę Out Of Ten

dont detect or recognize mobile browsers

One-Third

use Flash which can resuk in missing or broken content

Almost One Hundred

are still using Framesets (proudly murdcring SEO Since 1998)

dilllB^

SOUNDCLOUD

Followed by:

YouH- vimeo ^bandcamp j Player

Mobile Usability and Choke Points

Bad First Impressions, Rocky Engagements

Most commonly voiced usability complaints, ty total % of survey

“Text difficult to read without zooming”

33^%

‘Streaming musie broken or unavailable"    “Hard to find recent news or event info”

Not Sealing The Deal

Most commonly voiced missing features, by total % of survey

'Cant exchange email address for free content'

'Cant download musie or content”    “Cant purchase tickets or merchandise’

In Summary

The few sites that scored well across all measures reconsidered their content, adopted a taslcoriented touch navigation, and had an overall 'less is morę approach.

The other 91^% just kinda suck on mobile.

Anything short of a mobile overhaul for these means the prospect of unnecessarily high bounce and abandonment rates, missed new fen connections, and wasted conversion opportunities at SXSW.

ijwł ShareSquare

http://getsharesquare.com

i sUjj Unsucking mobile

websites everywhere