4948353810

(iv)

(v)

Q.P. Codę: 13897

is a method of introducing new products with thc same brand

namc.

(a)    Brand fatigue    (b)    Brand loyalty

(c)    Brand positioning    (d)    Brand extension

_Marketing channcl is also called as Zero lcvel.

(a)    Horizontal    (b)    Dircct

(c)    Indirect    (d)    Nonę of thcse

o^c

c#⁵

(b) State whether thc following statcments are ‘Truć’ or ‘False’.

(i)

(ił)

Study of consumcr behavior is a complcx cxercise. Product mix refcrs to the complete pOrtfolio of produc firm.

ercd by a

(iii)    Telemarkcting is a form of Direct Marketing.

(iv)    Marketing Decision Support System is a compęftcnt of marketing

research.    ,^sT

O)

(2)

(3)

(4)

(5)

(c) Match the following A

Customer Rclationship Managemeri)-'' Viral Marketing Multi Lcvel Marketing Vcrtical Marketing Systemc^ Publicity

/

,.p-—

	B
(a)	Non-Paid Form
(b)	Rcsolves conflicts
	in distribution
(c)	Customer Feedback
(d)	Trade Fairs
(c)	Brand Resonance
(0	NetWork Marketing
(8)	Social Media