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Synergy as a lalue Generator in Tourism 17
The accepted model of the integrated innovative value chain of regional tourism is shown in Figurę 2. It was attempted to analyze it diagnostically and build the basis of the integrated management ITVC at the regional level. The results of the study al-lowed to confirm the thesis claiming that in the regional innovation chain the added value of regional tourism is a result of cooperation between regional key stakehold-ers at all stages of the innovation process, i.e. generation of new ideas, development of new Solutions and commercialization of these.18 Moreover, the results of the study lead to the conclusion that synergy is a major generator of added value in tourism.
External factors
Fig. 2. Model of the study on the integrated innovation value chain Source: M. Bendarczyk, Model zintegrowanego zarządzania łańcuchem wartości turystyki na poziomie regionu, in: Innowacje w turystyce. Regionalna przestrzeń współpracy w makroregionie południowym, M. Bednarczyk. M. Nąjda--Janoszka (eds.), CeDeWu, Warszawa 2014, p. 57.
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18 M. Bendarczyk, Podsumowanie, in: Innowacje w turystyce. Regionalna przestrzeń współpracy w makroregionie południowym, M. Bednarczyk, M. Najda-Janoszka (eds.), CeDeWu, Warszawa 2014, pp. 223-226.
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