869569249

BSc Product Manager

Cracow University of Economics

address: ul. Rakowicka 27, 31-510 Kraków, Poland phone: [phone]

e-mail: [e-mail] internet: www.uek.krakow.pl/en

■    degree

Bachelor of Science

■    duration

7 semesters (3.5 years)

■ description

The economy in the era of globalization, the information revolution and the ever-present competition creates demand for managers who are able to create a modern, flexible and effective marketing strategies company. In particular, companies need H professionals responsible for technology, market development and product quality and building the brand image of the product.    H

Cracow University of Economics

Development for the company as the value of the product offered to the customer and satisfying their needs is the primary | challenge of the market. There is therefore the neea to train a new type of manager who will be able to manage the product, or put it on the market, sold through various distribution channels and create his image. This courseis in response to the growing demand for specialists in business practices responsible for the technology, market development and auality of the product and its brand image.ln terms of learning a large emphasis is placed on issues of product innovation ana adapt to the needs and expectations of the consumer, and thus have the basie determinants of competition. This course educates and prepares students for management (design) of product innovations with market needs and innovative Solutions for the enterprise market behavior (use of marketing instruments and quality). Graduate will actively, creatively and effectively operate in a market economy. With a multi-disciplinary knowledge, will hołd the charge of the product (service) - from product design, through the entire life cyde, to its appropriate utilization after use or damaged. Graduate will independently make decisions related to the construction and strengthening of the competitiveness of the company. Studies on the specialty prepare for creating and verifying practical ideas for products to meet customer needs. A graduate of this specialization will be sought after and valuable expert in the creation of new needs of market participants and the completion of the product design, to obtain information about the phenomena and processes of the market, they need to make market decisions and product and brand management in the enterprise. Graduates find employment in various sectors of the economy, especially in the domestic trade companies and foreign branches and industrial design projects, the economy warehousing, transportation, freight forwarding companies, branenes forming quality, logistics companies, research laboratories in industry and commerce, manufacturing companies marketing departments as well as in their own production and sales companies. A graduate of this specialization becomes a respected and sought-after expert - product manager, brand manager - in terms of creating new needs of market participants and their realization through the development of products, the acquisition of information about the phenomena and processes they need to make market decisions and market product and brand management in the enterprise.

■    tuition

Full-time studies: EU citizens: 2585 PLN (first semester); 2500 PLN (further semesters)

Non-EU citizens: 4200 EUR (first year); 4000 EUR (further years)

■    deadline

19 lipca 2013

■    contact

International Programmes Office Cracow University of Economics Address: ul. Rakowicka 27, 31-510 Kraków, Poland Phone: [phone], Fax: [phone] E-mail: [e-mail]

■    institution

Cracow University of Economics

■    education requirements

Application documents:

secondary-school certificate (legalized or with the apostille) + Polish translation of this certificate + nostrification proof of the English language competence copy of passport/ID Card

medical certificate confirming your capability to study application form 2 photographs financiafstatement

official confirmation that secondary-school certificate enables the candidate to take up studies in the country that the certificate was issued (such a confirmation can be provided by a Consulate or Ministry of Education).

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