Secret #15—Th

e Power of Cold Calling

Secret #16—Th

e Power of Conferences & Trade Shows

Secret #17—Th

e Power of Confi dence

Secret #18—Th

e Power of Courage

Secret #19—Th

e Power of Credibility

Secret #20—Th

e Power of Customer Service

Secret #21—Th

e Power of Details

Secret #22—Th

e Power of Discipline

Secret #23—Th

e Power of Eff ective Introductions

Secret #24—Th

e Power of Elevator Speeches

Secret #25—Th

e Power of Eliminating Fine Print

Secret #26—Th

e Power of E-mail

Secret #27—Th

e Power of Emotions

Secret #28—Th

e Power of Empathy

Secret #29—Th

e Power of Engaging Your Customer

Secret #30—Th

e Power of Enthusiasm

Secret #31—Th

e Power of Exercise

Secret #32—Th

e Power of Face-to-Face Meetings

Secret #33—Th

e Power of Facial Expressions

Secret #34—Th

e Power of Feel, Felt, Found

Secret #35—Th

e Power of First Impressions

Secret #36—Th

e Power of Flinching

Secret #37—Th

e Power of Free Off ers

Secret #38—Th

e Power of Focus

Secret #39—Th

e Power of Follow-up

viii

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