“It’s the repetition of affi rmations that leads to belief. And once that 

belief becomes a deep conviction, things begin to happen.”

Claude M. Bristol, The Magic of Believing

Being confi dent is key to success in sales, but it’s 
not always easy to feel this way. Developing the

skill of using positive self-talk or affi

  rmations can boost not only your 

self-image, but also your success in your job. An affi

  rmation is a power-

ful tool that will help you develop personal self-confi dence, reprogram 

your thinking, and achieve better results. Simply put, affi

  rmations are 

positive statements that we repeat to ourselves frequently.  

 Although many people are familiar with this concept, few actually use 

it on a regular basis. You may remember the Saturday Night Live skit that 

satirized affi

  rmations. Th

  e character would look at himself in a mirror 

while stating a variety of affi

  rmations, concluding with, “Gosh darn, 

I like myself.” Th

  e truth is that affi

  rmations really do work. Th

 ey are 

designed to replace feelings of inferiority, doubt, and the lack of self-

worth. Th

  e way they work is simple; there are only three rules that you 

need to remember.

Affi

  rmations must be personal. When you develop an affi

  rmation 

begin with “I.” For example, “I am a successful salesperson.”

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THE POWER OF

AFFIRMATIONS

SECRET 

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