CIMA E1
EXAMS - ANALYSIS OF PAST QUESTIONS
By question
Prepared by: Astrid Zakrzewska

5 marks

5 marks

5 marks

5 marks

5 marks

5 marks

10 marks

10 marks

Q2A

Q2B

Q2C

Q2D

Q2E

Q2F

Q3

Q4

May 2010

Outsourcing

IT and IS to support HR

Promotional activities

Marketing mix

Recruitment

Motivation

BRIC

Supply chain

offshoring

BPR and process maps

Role of HR

Code of ethics

Nov 2010

Outsourcing

Emerging economies

IT

Lean process

Waste elimination

TQM

HR practicies

Ethical issues and CSR

HR strategy

Marketing mix and branding

e-HR (IT/IS systems)

Internet for marketing activities

May 2011

Competences - contracting

IS

Hofstede

It/IS controls

Globalisation

Competences - contracting

Quality standards ISO

Brand

Remuneration and reward package

Marketing mix

Measures of performance

HR activities

Sept 2011

Supply vs purchasing

Foreign direct investment

Direct approach of system
changeover

Outsourcing

HR succession planning

Free trade restrictions

Brand management

It system supporting HR

Total reward package system

Approaches to quality

Internal marketing

Corporate website

Nov 2011

Protectionism

CSR

Political risk and FDI

Cousin's strategic wheel

Inventory management systems

Workforce flexibility

Strategic marketing planning

Team management; homeworking

Product portfolio and sustainability

Role of HR

March 2012

Modern global business

Business ethics and CSR

Political risk and FDI

5-S

Variations in demand

Org's mgt and sustainability

Weaknesses and Strenghts;

EPOS and operations and HR;

environment

Marketing planning and bonus scheme

Staff resistance

May 2012

Government policy

Service vs production

Market and marketing
orientation

Consumer behaviour

Herzberg and job enrichment

Targeting

Decentralisation; outsourcing;

TQM; Training

Marketing principles

Sept 2012

In-house IS function

CAD and CAM

MRP

Consumer behaviour

Queuing theory

Implementation of a new

Market segmentation; ISO

Off-shoring; job rotation;

system

Quality control

Training

Nov 2012

Process mapping

Forecasting for staff

B2C and on-line traiding

IS and IT

Variable pricing policy

Systems vs manual records

Governement policy

HR; Lean management;

buyers behaviour

Motivation

CSR

march 2013

System tests

TPM

EDI and B2B

Merit goods

Marketing mix - place

Investment in IS and IT

Lean philosophy and HR;

Regulations; CSR; HR

Recruitment and training

May 2013

Relationships with suppliers

Sustainability

JIT

Free trade policy and alternatives Information systems

Investment risk

IS; HR, flexible arrangements

Branding, HR

Sept 2013

Risks - foreign investments

WAN vs LAN

System implementation and
SDLC

JIT

Technology and international trade

Resistance

Staff performance appraisal, Sustainability Branding

Marketing strategies
CRM

Nov 2013

TPM

IS vs IT

Productivities

Quality circles vs Quality control Taylor

Systems review

Corporate governance; Hofstede;

Marketing and customer focus

Cima code of ethics

Marketing plan and CRM

march 2014

ISO 9000 vs TQM

Database systems

Stakeholders vs Corporate
governance

Systems maintenance

Six Sigma

Lean

HR issues; ethical issues

Marketing mix; IT and IS in marketing

Outsourcing

CIMA E1
EXAMS - ANALYSIS OF PAST QUESTIONS
By verb
Prepared by: Astrid Zakrzewska

5 marks

5 marks

5 marks

5 marks

5 marks

5 marks

10 marks

10 marks

Q2A

Q2B

Q2C

Q2D

Q2E

Q2F

Q3

Q4

May 2010

Explain

Describe

Explain

Construct

Describe

Discuss

Describe

Describe

Explain

Explain

Indentify

Explain

Nov 2010

Explain

Describe

Explain

Describe

Describe

Describe

Discuss

Discuss

Explain

Explain

Explain

Discuss

May 2011

Explain

Identify

Describe

Describe

Describe

Describe

Describe

Explain

Discuss

Describe

Describe

Discuss

Sept 2011

Explain

Describe

Explain

Explain

Explain

Explain

Explain

Explain

Describe

Describe

Explain

Describe

Nov 2011

Describe

Explain

Explain

Explain

Describe

Explain

Describe

Explain

Explain x 2

Describe x 2

March 2012 Describe

Explain

Identify

Describe

Describe

Explain

Describe; Discuss;

Discuss x 2

Explain

Describe

May 2012

Explain

Distinguish

Explain

Describe

Explain

Describe

Discuss x 2

Explain, Identify

Describe

Discuss

Sept 2012

Identify

Explain

Explain

Describe

Explain

Identify

Describe x 2

Describe; Explain

Discuss

Discuss

Nov 2012

Describe

Identify

Explain

Describe

Explain

Explain

Explain x 2

Discuss

Discuss

Explain x 2

march 2013 Explain

Identify

Describe

Explain

Explain

Identify

Explain x 2

Discuss

Identify

Explain x 2

May 2013

Explain

Explain

Explain

Describe

Illustrate

Explain

Discuss

Explain

Explain x 2

Describe x 2

Sept 2013

Describe

Distinguish

Explain

Describe

Explain

Explain

Describe

Discuss

Explain x 2

Explain
Describe

Nov 2013

Describe

Describe

Describe

Distinguish

Describe

Describe

Explain x 2

Describe

Describe

Explain
Identify

march 2014 Distinguish

Describe

Explain

Explain

Describe

Describe

Explain x 2

Illustrate, Describe

Describe

Discuss