Design of the packaging
I think that suitable packaging for our soft drink “Exotic shot”is a bottle. This packing guarantees refresh (recent), unusual taste.
Glass container prevents to : damage (rotten), change of colour, change of consistency , it is also hygienic, transparent and for many uses.
Packing must be colourful, with lots of fruits and made of good quality glass (f.e. glass dark prevent to loss of vitamins, because it doesn't let pass ultra - violet rays ;-).
A bottle should have an interesting, original form, be permanent (lasting) - drink can't spill and easy to open (don't irritate anyone ;-P.
Attractive, aesthetical packaging will encourage to buy our product.
Additional advantage is, that we will help to protect our environment.