What is a contemporary woman like? Is she a lovely housewife responsible for raising children and creating a “real” home? Or is she a freed woman, who realizes her ambitions in sphere of career? A modern woman is, de facto, a combination of these two models.
The portrait of a fair sex can be basically discovered from an exemplary feminine magazine. The perfect example is the “Woman's World” publication. In order to explore the significance and consignment of this periodical, a certain classification must be adapted. There are three main features, which characterize the following weekly: the title, the plastic art of the cover page and the articles within.
The first classification refers to the title of the magazine - “Woman's World” - clearly indicates its audience. This publication is specifically created for the feminine part of society. Certainly, the readers are mature women. Teenage girls would not find this magazine interesting and probably a title would differ and sound “Bravo Girl,” which is another example.
Second is the artistic side of the cover page. The creativeness significantly matters in subject of promotion. Colors, a background, a main picture or even the size and font of the headings are effectively attuned. The cover applies almost every color of a rainbow. It is important to mention that tones are usually depended on, for instance, a season: during spring or summer, vivid and warm colors dominate. The background as well as the headings have their own purpose - they must bring the potential readers' attention. This explains why a background is typically glowing. The headings, in addition, inform what concepts the magazine contains. Subsequently, size and font simply highlight giving, at the same time a signal, for instance, “Lose weight!” or “Cook with us!” The last element of the cover's artistic aspect is the main picture. In this situation, an evident monotony exists. The main picture is represented by a figure of a beautiful and cheerful - basically, an ideal woman. The reason is understandable: acquiring the magazine has a power of assisting a reader to become “one of those” women from a cover page.
Finally, the third concept refers to the topics of the magazine. Generally, there are several main categories, which have a tendency to be the most interesting in a woman's point of view. They are: beauty, health and fitness, fashion, art of cooking, house and garden keeping, traveling, life advises, career advises, sex and males, shopping and rumors.
In the purpose of exploring the consignment of a feminine magazine, there is a necessity to specify a publication. “Woman's World” exhibits to be a perfect sample again. The first category - beauty - indeed occurs in this weekly: “Get supermodel hair!” Looking in the history of women, beauty has always been a priority in their lives. With good reason, a lady is called the fair sex. Next category - fitness - is placed in “Try this easy detox cure and loose 15 lbs this week!” Loosing weight is definitely one of the most common publicized topics or perhaps the biggest complex of females. Health category has its example in “The Asian super juice that adds 20 years to your life!” Certainly, being health is some kind of style in the twenty first century. The third - associated with an art of cooking is “Lazy Homemade: Cake mix magic and canned soup suppers!” Most of the women desire to be the “queen” of the kitchen and recipes or ideas for delicious meals is the best way to achieve that. “Beat the 5 hidden budget busters and put $1207 in your pocket!” is another model of life or career advises category. Majority of women, nevertheless, is interested in savings and has a willing to improve their business sense.
These several examples present only a small range of women's interests in publications and were introduced in order to answer the question: “What is a contemporary woman like?” It creates a vision of a lady; a vision perhaps similar to the cover page of “Woman's World”…
However, is it good to be a modern woman? Or is it possible? The issue is complicated to determine. Being trendy has advantages as well as disadvantages. The category of positive qualities may consist of independence, self - realization, belief in oneself, possibility to succeed in a career sphere of life, or fulfillment. Chasing a trend may also have negative consequences like stress, overwhelming duties or responsibilities, decay of values between career and family. The possibility, as a matter of fact, to become a contemporary woman is trivial. Women are not able to realize themselves - entirely - neither in professional nor in family lives, whereas such an occurrence is not even a desirable one.
The subject of “Woman's world revealed in press” concentrates on the consignment of woman magazines and its impact on the feminine part of society. Publications like “Woman's World” create the ideal of woman - intelligent employee, caring mother, beautiful lover and fabulous cook. This “Woman's world” does not exist in the reality.
The effect of motivation to achieving perfection in all spheres of life is enormous. Women in a fanatical chase of style, basically, vanish and loose their own “me.” They wander between a real happiness, self - realization, fulfillment and the world of artificial models.
The numerous evidences of existing inferior values in feminine magazines are easy to indicate. In this situation, an important role has the process of implication. An enthusiastic character of the “Woman's World” suggests that a condition of being a real woman is assimilating with certain exemplars, which the magazine publicizes. One of the best samples is the concept of beauty. Should every woman have a figure or an appearance of a supermodel? Certainly, the answer sounds no. This is the major problem of feminine and many other publications, which created the world of absurd self - expectations; a world where everyone may feel as an inferior. The subject extends even into a sphere of psychology and medicine; nevertheless, what are the frequent causes of depression or anorexia among female part of society?
Concluding the topic “Woman's world revealed in press,” it is important to mention that the woman's role has definitely transformed. Every woman should not fall into a wrong circle of manipulation or artificial models but look for herself and her own happiness…
WORKS CITED
Woman's World. Heinrich Bauer North America. March 2004