1Compare and contrast buying a new car in the US and in Poland

To start with it is neccessary to point that although the topic refers to buying, Poland and the USA are hardly comparable in that particular matter. No wonder since american automobile market surpasses the polish one as far as volume of production, value and demand is concerned. The american specialists racked their brains about more efficient ways of selling cars and they seem to have secceeded. The process of buying a car differentiates from the very beginnig. Approches? It would be hardly to believe that polish car salesmen have any kind of them. If they are successful, probably they try to implement a sort of obvious, simple psychologic rules. Let's try to follow an imaginary customer willing to buy a car of his life. He enters the car showroom. There are some shinning brand new cars. The stuff are busy talking to another customers. After a while someone comes saying `Good morning, what can I do for you?' These words are polite, however such an answer might appear `Good morning, nothing thank you' An effort to establish a good background has just come to nothing. An american would not probably be so trivial, therefore he might ask what car colour likes his wife. Several first words enable him to establish a communication platform. Unfortunately, the polish car seller cannot make the customer talk so freely about things which do not correspond to the matter. Actually, it is not what is expected from him. The polish reality does not force car retailers to discover any subtle strategy of selling. I remember one event which happened in the middle of 90's when I came to the car showroom and watched some new cars. I examined looked at them, examined the bodies, interiors and wanted to get into one of them. The salesman seeing it shouted at me not to touch it. The american would have probably slowly approached me, asked me if I liked it, made me feel that was my car and maybe eventually he would have taken me for a demo drive. After that a customer has to decide if he wants to buy it and choose level equipping. If so, the polish salesman turns into an office worker filling in the papers, nothing more, because he can hardly change a price. It does not widely happen that salesmen have the power to lower it, although all customers have such right given from the legislature. The american hardly started his proces, still there are some tricks waiting for the customer. He is exposed to techniques which make him feel that the salesman is his friend defending him against the boss who does not want to agree for the price. Actually, it can only be compared to the show in the theatre, since one group of people manipulate other people, shape their emotions to sign a cheque.