11) How to prepare the launch date of a new project successfully?

The introduction of a new product on the market isn’t an easy task. This is just one part of the product life cycle, however, many companies make big mistakes already at the very beginning, which brings negative effects to continue its development.

When you find a gap in the market for a product or service the main challenge is to achieve enough start-up capital to start with a new business.

Most is sourced from bank loans, but to get it you need to prepare a business model to specify which target group the product or service will address, the benefits they have to offer, its price and the method of manufacture.

The second document which is needed it's a business plan that has show the profitability of our business, financial estimate and market analysis. Both of these documents will allow us to not only getting a loan but also to help find venture capitalist and business angels to secure funding you need.

The obvious thing is that your investors will want in return stake in the company to make sure that this will be beneficial to them and regain a high return on investment.

When you start your business it is important to build a broad network of contacts, which is a group of people to help your company, it might be potential customers, suppliers and business partners. Thanks to them, you will find further financial backing to increase the turnover of the company, you will gain an edge over the competition, which ultimately will achieve the desired profit.

Słówka:

gap in the market – luka na rynku

start-up capital – kapitał początkowy

bank loan – pożyczka/kredyt bankowy

business model – model biznesowy

target group – grupa docelowa

method of manufacture – sposób wytworzenia

business plan – biznesplan

profitable – opłacalny, korzystny

financial estimates – szacunek/prognoza finansowa

market analysis – analiza rynku

venture capitalist – inwestor

business angel – anioł biznesu

stake – udział

return of investment – zwrot z inwestycji

network of contacts – sieć kontaktów

potential customers – potencjalni klienci

financial backing – wsparcie finansowe

turnover – obroty

edge over competition – przewaga nad konkurencją