ISAF StratComStrategy
Ends Ways Means
Roles & Responsibilities:
Objectives: Effects (& Supporting Effects):
" StratComlead: Effect 3  ISAF Maintains (ISAF StratComOperators)
" Build and strengthen public
Afghan Public Acceptance. Supporting
confidence in Afghan institutions.
" COM, DCOM
Effects:
" Improve commitment and " COS, DCOS Ops
 Domestic audiences understand
responsive-ness of GIRoA to
" Other Flag Officers, Commanders
importance of winning & consequences of
Afghan public
" ISAF Spokesperson
failure.
" Maintain and strengthen public
" SAG, Info Coord Branch (ICB), Info Ops
 Domestic audiences are aware of
support of contributing nations progress, challenges, shortfalls in (IO) Branch, Public Affairs (PA) Branch
requirements.
domestic audiences for the mission.
" CJPOTF
 Afghan neighborhood acceptance /
" Undermine support for the
(Others)
support improves.
insurgency (and other threats to
" CJ2, CJ3, CJ5, CJ9, POLAD, DEVAD
" StratComsupports: all other Effects
stability).
" NATO SCR, NATO Spokesperson
Principles:
" Encourage acceptance and
Battle Rhythm Events:
" Be First with the Truth
cooperation across the Afghan
" SEG, WGs / Boards / VTCs: ICB, IO
neighborhood for the mission.
" Focused and proactive targeting
Branch, PA Branch, CJPOTF
" Unity of voice
Target Audiences:
Battle Drills: ICRT, EIOWG
" Ensure actions match words
" Afghan population
Tools:
" Counter dis-info and correct mis-info
" GIRoA
" StratComEffects Matrix
" Be culturally appropriate
" TCN / Major donor domestic
" KLE, Media activities
" Build AFG capacity, competence,
audiences and organizations
" GIRoA Media Center, Min Spokesmen,
credibility
" Insurgents (and others who
Ulema Council / Min Hadj & Rel Affairs
Functions:
threaten stability)
" Psy Ops media (TV, Radio, Print)
" Coordination, Themes & Messages,
" Afghan neighbourhood
" Other external coordination
Dissemination, Assessment / LL, AFG C3
" Media Ops Center ?? Email / SMS??
NATO / ISAF RESTRICTED / RELEASABLE TO GCTF
As of: 20 Oct 08