SEO Plan of Action
Building your Blogs is not a click and go enterprise. Here in Module 2 I will show you how to
build SEO Friendly WordPress Auto Blogs and how to begin working your Overall Search Engine
Optimization Plan of Action. Your SEO Journey begins even before the construction of your
Blogs and continues through the Content and Monetization phase right into the Backlinking and
Traffic Blueprint. By keeping on track and following the exact Steps outlined for building your
Auto Blogs, your Monetization strategies will be that much more productive. Failing to follow
directions through this process and taking short cuts on SEO can and will lead to failure.
In Module 2 here I will show you exactly which Plugins to use when creating your Auto Blogs,
but there is more to it than just knowing what Plugins to use. It is very important to have each
Plugin set according to my instructions as the overall SEO Flow of your site depends on it.
.
Auto Blog Blueprint 3.0 SEO:
There are 3 Areas of Emphasis we are going to focus on when building our Auto Blogs for
Maximum SEO.
1. On-Site Optimization
2. On-Page Optimization
3. Off-Site Optimization
.
On-Site Optimization (Optimized in Module 2)
Your On-Site Optimization is what we will focus on first. When constructing your Blogs, the
focus is going to be to guide the GoogleBot (Google’s Spider) through your site effectively by
creating a Silo like structure through your site by manipulating your Permalinks structure and
allowing both Categories and Tag Pages to be indexed. With the New 2011 Google, we have
more Freedom in how we manipulate the SEO on Our Blogs, but at the same time, we have to
throw away some of the more common “Old School” notions of how to do SEO. Google is
changing and we must change with it.
More and More Google is looking at Page Load times as one of its Ranking Factors for a
site. The Faster Your Blog loads for Visitors and the GoogleBot the better it will Rank in the
Search Engines. Here, as we talked about in Step 3, Hosting for Your Blog’s become a serious
part of this equation. In Module 2, Step 6; we go over how to use Plugins and other Settings to
increase our Page load times and enhance On-Site Optimization. This can be enhanced or hurt
by the themes You choose to use on Your site. If Your Blog Loads slower than 9-10 seconds,
one of the first things to look at is if You are using a heavily coded theme by Deactivating it and
Testing Page Load times with the Default WordPress theme.
On Site Optimization is also enhanced by having the Proper site structure and telling the
GoogleBot what to do when it gets to our sites. We do this by using the Proper Plugins, a
detailed robots.txt file, and by having a Systematic approach to how our Blogs are built. If You
are not using a Plugin, You should Delete it from Your Blog. By keeping it along with Multiple
Themes, You are just adding weight to Your site that is not required. Slim down Your Blog and
it will work better for You. There are a lot of Plugins available for use. This doesn’t mean You
should always use them. If You have loaded Multiple Plugins and Your site slows down
considerable, Deactivate them and Reactivate them one at a time to find the culprit and fix
Your Blog’s issue before it makes You lose Money.
On Site SEO and On Page SEO Integration is essential to Your Site’s Success. This Integration
occurs with the following items which are an Integral Part of the SEO Plan of Action.
1. XML Sitemap. Your Blog’s XML Sitemap is Created with the WordPress SEO Plugin and the
exact Steps and Settings for this are highlighted in Step 6.
2. Title, the Meta Description, and Meta Keyword Tags. Also a Part of the WordPress SEO
Plugin, See Step 6. These Tags allow us to tell the Search Engines what are Blog is about and
how to Classify it. See Indexing and Classification in Step 9a and 9b for more details on this
process.
3. Robots.txt file. This test file in the Root of our Domain allows use to tell the GoogleBot and
other Search Engine Spiders how to Index Our Content. See this in Step 6.
4. Server and Hosting Setup/ Site Optimization. There are a lot of different setups and
software which can be run to Optimize Your entire Hosting and WordPress site setup and its
integration. We use several tools in the ABB to maximize this without knowing Your current
setup. As every Hosting account is different, it is important to not that each one of the settings
on Your site’s Caching Plugin’s settings can and will be different to a certain degree. We have
optimized this as much as possible on a Baseline level.
5. Blog Theme. Your Theme has a lot to do with the SEO and Speed Optimization of Your
site. Some themes are lightweight and run faster than others, yet are hard for Search Engines
to navigate through and spider, while others may be lightweight, yet have complicated code
that hurts Your SEO. This is hard to determine for the Average user, thus it is important to find
a middle ground. You want your Page Load times to be under 10 seconds. Under 5 seconds is
Optimum, but not always possible. Test Your Page Load Times
here:
http://tools.pingdom.com
6. Categorization and Organization. By streamlining Your site with a Simple set of Categories
with a maximum of 3 levels beyond Your Top Level Categories, You can have a better site
structure for Search Engines to Spider. What makes this even easier is if You create Pages
which Outline Your Category structure for Visitors and then make these pages Index, Follow
pages for Search Engines to easily Navigate through your site. *This is an enahncement, but by
no means is it required.
*The Auto Blog Blueprint SEO Plan of Action uses all of the Google Site Optimization and
Indexing Factors to ensure our sites Rank and Rank Well faster than most other sites. We Do
this by working WITH Google and NOT against it.
.
On-Page Optimization: (Optimized from Module 2 Through Module 3)
There are 3 Parts to your On-Page Optimization. On-Page meaning what visitors will see as
Content on your site. Some of this optimization will be done with Plugins as well as through
your actual Content Posts.
Part 1: Use Proper Content Formatting to Enhance SEO Results.
This is the hardest part to do with Auto Blogs and why I recommend using Template driven
posts from some of the most advanced Auto Blogging Plugins. The more you can mix your
content and maximize your site’s content the better. By adding in H1 and H2 Tags (always use
just one H1 Tag and then follow that with One or more H2 Tags in your Posts). Most New
Themes will show your Post Title as an H1 Tag by default (Check Your Theme). Therefore all
you need to do to add H2 Tags is either to input them into a Posting Template or to go into each
Post with the WordPress Post Editor and highlight the Text Title you want to use and then in the
Editor WYSIWYG Tools, use the Drop Down Text manipulator to choose “Heading 2″ and that
will input the H2 Tag. An example of an H2 Tag that you create yourself is in the HTML section
of your Editor: <H2>Target Keywords</H2> The purpose behind doing this is to show Google
what the important keywords are for the Post/ Page. You can also use BOLD text to bring
keywords to Google’s attention. For pages or posts that you create which are built as your
Money Pages, it is important to have a 2-3% Keyword Density for your Target Keywords and to
also use Related Keywords as well in order to maximize the Post/ Page’s effectiveness. You can
do this easily by going to
KeywordDensity.com
and use their Free Tool and for easily adding
Related Keywords, I recommend using the Free
WordTracker FireFox Plugin: SEO Blogger
. If
you don’t use FireFox for browsing the web I advise you to at least use it for this Tool and
another 2 I will show you below.
*The Single Best Tool for On Page SEO, Maximizing Keyword Density, and Integrated Keyword
Research is
Scribe SEO
.
Part 2: Tags and a Focused Inner Linking Strategy
The New and Advanced Algorithm that Google is using wants to be told what content is
important on your site. With an Auto Blog you can create 1000 post sites and not make any
money. This happens because a lot of the time, the sites lack focus and blog builders want to
create huge Blogs about everything. Very seldomly does this actually work. By identifying
which Posts/ Pages on your site are your Money Pages or most Productive Posts/ Pages, you
can tell Google that these locations are the most important on your site and that they need to
Rank the highest in Search Results. You can do this by creating links to those locations (Posts/
Pages) from other Posts on your site, thus creating focused inner links. Even though you want
to have inner links that link every Post/ Page together (and I will explain that more below), it is
important that your Posts/ Pages which have the most Inner Links Pointing to them are your
best or most productive Posts or Pages on your site. With the ABB you build these Money
pages right from the start when you create your blog and you use this Inner Linking Strategy
and it tells Google these pages are the most important ones on Your site. This process takes
the longest to develop and do not worry about doing it instantly. Sometimes it can take 1-3
months to truly identify which Posts or Pages are going to be your best Money Pages by virtue
of the niche itself. This is why Analytics are very important.
In the meantime, we will use other Inner Linking strategies to get Google to Spider your Blogs
right away. By using Tags in our Posts, we create a Network of Links on the Blogs we create. In
the SEO and robots.txt settings section we will talk about Allowing both our Tag and Category
Pages get Indexed. These are the Pages that WordPress creates when you add Tags to your
Posts and when You create Your Categories. These Pages are dynamically created, just like
Author and Date Based Archive Pages are when Tags and Categories are added. Previously, SEO
made it so we did not want to allow Google to Index both our Category and Tag Pages, but now,
Google has adopted and has optimized its Algorithm to work with the Canonical Tag in Our SEO
Settings which Tell it the Content is ours. Google has also adopted a more heavy knowledge of
how Blogs are Constructed and acknowledges that duplicate content within a Blog is NOT
considered duplicate content by the GoogleBot, but just an extension of the current WordPress
Blog Structure. Now in 2011, the GoogleBot has been indexing sites twice as fast as before
because of the Advanced Architecture of the GoogleBot’s knowledge it will readily bypass
duplicates which carry your site’s Canonical Tag which we set in Our WordPress SEO Plugin
settings. We will go over Plugin settings which Maximize Inner Linking and Indexing in Step 6.
Part 3: Add Relevant External Links to your site.
In order for Google to categorize and classify your site, it is best to tell Google instead of letting
Google decide for itself. How? By placing relevant external links on your site. I DO NOT
Recommend using Your Blogroll for this, use direct placement on Specific Posts or
Pages. Google will primarily index or follow the first 100 Links it comes to on each Page of your
site and Menu Links, Banner Links, and Blogroll Links count as well, not to mention tracking
URL’s that may be in the code of your dynamically generated WordPress post pages. The
GoogleBot will end up going through all the links on Your Page, but the more links You have on
each page and the slower your pages load, the shorter the amount of time it will stay on your
site and the less total pages will get indexed. Google’s processing time at Your site comes into
play here and You will be able to tell from this how important every aspect of SEO is and how
On Site and On Page Optimization blends togther. So you have to be smart about how you do
it. Each theme is different and with some themes this may not be an issue, but if you have 40
Menu Links on your Page between all of your Menu’s, Categories, Recent Posts, Recent
Comments, Tags, etc.; you could have all the links checked before Google gets to the ones you
want it to and then this could affect your overall indexing numbers and Rank in the Search
Engines.
What you need to do is a Google Search for your site’s Primary Keywords. Then, check your
competition and find the site’s with the Highest Pagerank and then add between 5 and 10 of
those site’s links randomly through your site over the first Month to 2 Months you are building
Your Blog. You can find these sites faster by using the Competition Checker in
Market
Samurai
. We will talk about how to do this more in Module 3.
.
Off-Site Optimization: (Optimized from Module 3 Through Module 4)
Off-Site Optimization focuses on continuing to show Google what is important on your Blog and
guiding Google to your Money Pages/ most productive Posts/ Pages is an essential for
success. This of course means backlinks. Anyone can build backlinks, but in Module 3 we will
Optimize for it and then in Module 4 will will execute it with a detailed Backlink building plan
which will focus on several different ways to optimize your backlinks and traffic. Building
relevant backlinks to your site that have Authority is important. Just blasting away with a
Comment Spammer will not yield the long term results that your Blogs will require for success
and in 2011 could actually crush Your site. In 2011, it is actually better to start slow, then to
build backlinks fast. In Module 4 I will show you how to maximize your link structure, how to
use Social Networks effectively, and how to continue to improve on your site’s performance
and SEO. Follow the Plan in Module 4 and you will succeed.
.
Building Your Auto Blogs:
Now as you continue on through the next 3 Modules I will add in a substantial amount of detail
on how to execute the above SEO Plan of Action for your Auto Blogs. This is the single most
essential part of your overall success next to the actual Content and Monetization techniques
you use on your Blogs. Pay close attention through the rest of this process. This Plan of Action
was created so that you can better understand why certain Steps, Plugins, and Processes are
important throughout the rest of the Auto Blog Blueprint 3.0. I know this all can be very
technical at some points, so I highly recommend watching the Videos in order to fully
understand exactly what I am teaching you here.
Two other FireFox Plugins that can help you by giving your Blog an actual SEO Health Check is
the Free
SEO Doctor Plugin
. I use it as a tool for identifying issues with sites and as a measuring
stick for where I want my Auto Blog’s SEO statistics to be. I try for an 85% Rating or higher on
all sites.
*Some other Key FireFox Plugin which can help You do constant On Site and Competition SEO
Research is the SEO Book Toolbar and Rank Checker Plugins. You Can Download these for
Free and use Several other
Free SEO Tools
here.