Merchandise Your Unit

How to…

What you need to know

•

Customers make product choices based on the quality

of our displays

•

The brand team look at customer buying trends across

the country to pick which products are the best ones

for us to stock

•

Planagrams are designed at brand/unit level to tell

us where to place each product on the shelves

•

Planagrams are found in the planagram folder

in your unit

•

Gaps must be left empty until they can be refilled

with the correct product as quickly as possible

(do not fill it with something else) always use

an out of stock tent card

Displays should always:

•

Follow the planagram

•

Have shelf edge labels (SEL) to the left of the product

displayed showing the product name and price

•

Have product names facing the customer

•

Clean, straight lines

•

Look full

•

Be pulled forward and neatly placed on shelves

•

Be clean and tidy

How we do it…

You are responsible for…

• Following the planagrams

(remember to return planagrams)

• Following the merchandising standards

listed on this card, in Action Pack Marketing

News and in your Brand manual

• Checking and improving displays regularly

to make sure the unit always looks great

for the customer

Your challenge….

• Walk around the unit as though you are

a customer, make sure every display

in the unit meets the standards listed

on this card

• Read the Brand Standards Manual

and Action Pack Marketing News

for your unit

Team Members

March 2009

Take a look at these sets of pictures and discuss with your training buddy the things that make it a good display
and the things that could be improved.