“a formidable voice on leadership”
—The Association of College Unions International
“awesome and amazing”
—Matt Kitchie, Leadership Advisor, Miami University
34
million students hoping to lead.
0
1
book guiding the way.
Who is the author?
The
Cen
ter for Leadership Devel
opment
at The Uni
versi
ty o
f Mo
ntana
is pro
ud to prese
nt
The Student Le
ade
rship G
uide
, the first an
d o
nly leadershi
p boo
k on
the market th
at is 1
) inten
ded fo
r stu
de
nts,
2)
writte
n from b
oth t
heoretical
an
d pop
ular
viewpoi
nts, a
nd 3)
stru
ct
ured
with a
real-
w
o
rld,
serv
ice-oriente
d fram
ew
o
rk
that
stude
nts can
use to ma
ke
a differen
ce i
n t
heir cla
ssrooms,
comm
unities, an
d caree
rs.
The Stud
ent
Lead
ership
G
uide
ha
s rece
ived wi
de
spread
academi
c a
nd
pop
ula
r a
cclaim
and i
s qui
ckly
becoming th
e #1 resource for hi
gh school an
d univ
ersity stu
dent
s, re
cent
grad
uate
s, an
d life-long le
ar
ne
rs inte
re
sted in lead
ership and
servi
ce.
How is this book diffe
rent?
Amazin
gly, there
are le
ss than
a do
zen
ac
ademi
cally-sou
nd l
eade
rship titles o
n the
market that spea
k
dire
ctly
to students.
A compre
he
nsive revie
w
of these bo
oks fou
nd
that many of them often mi
ss the ma
rk a
nd
don’t add
ress the need
s or the realities of our
emerging stu
dent
lead
ers.
See the table
below.
“This g
uide lays out
pa
ths t
ow
ard
leadership
. I
t will assist you in
une
rs
tandi
ng t
hat leaders a
re
common
peo
ple
wh
o, wi
th
focu
s a
nd
determi
natio
n,
work collective
ly
.”
— Pat Williams, former U.S. Co
ngressma
n
and Chai
rma
n of the Post-Secondary
Education Co
mmittee
B
R
E
N
DON
BU
RCH
ARD
, who h
as b
ee
n calle
d “the
stude
nt leade
r’s
leade
r,” is a
uthor of the a
ca
demically acclaimed bo
ok
and foun
der of
, the
nation’
s pre
m
ier coll
ege
re
adine
ss and
stude
nt devel
opment p
rog
ram
held at
Walt Dis
ne
y
Wo
rld
Resort. Bren
don ha
s be
co
me one of the
nation'
s leadi
ng expert
s on
student re
ten
tion, develop
ment and succe
ss,
having ap
pea
red on
AB
C
World N
ew
s,
CBS Mornin
g Ne
w
s and over
65 radi
o stati
ons a
cross th
e United States.
Brend
on ha
s
an impressiv
e track re
co
rd
of student an
d co
rpo
rate
leade
rship ex
peri
en
ce. In high scho
ol he
was m
ana
gi
ng edito
r for the
nation’
s #1 ra
nke
d stud
ent newsp
ape
r. In colle
ge he
sup
ervi
sed th
e
toughe
st do
rms on
camp
us
, con
du
cted
wo
rksh
op
s o
n roma
ntic
relatio
nship
s and commu
ni
cation, an
d charte
red a p
eer medi
ation
pro
gra
m. In grad
uate sch
ool he taught p
ublic
spe
aki
ng cou
rse
s, worked
as a pe
er
cou
nsel
or, an
d served a
s a co
mmission
ed facilitato
r and
mediato
r for
his unive
rsity. He also main
tained a 4.0
GPA. Brendo
n
hold
s a BA in political scie
nce a
nd an M
A
in organi
zat
ional
comm
uni
cati
on from Th
e Unive
rsity of Montan
a.
Since
gra
du
ating, Bren
don ha
s
se
rved a
s a le
adershi
p an
d
huma
n
perfo
rma
nce
con
sulta
nt for Accentu
re
a
nd the
worl
d’
s g
re
atest
ret
ailers
including
JC
Penne
y,
eBa
y, Best Bu
y,
Nordstro
m, Le
vi
Strauss &
Company
,
Gate
w
ay
, and Walgr
ee
ns
.
He ha
s desi
gne
d
a Fortun
e
Global
500
compa
ny’s le
adershi
p an
d i
nnovation
se
rvice
offering
, co-
created
seve
ral unive
rsity
leade
rship
pro
gra
ms, d
evelope
d a
larg
e
retaile
r’s
wo
rldwid
e exe
cut
ive coa
chi
ng
training, mo
derated a p
anel of
CEO
s for
Th
e Hi
story
Ch
an
nel
, an
d
se
rved o
n
seve
ral
non
profit adv
iso
ry
boa
rd
s. Bren
don
spe
aks
to thousand
s of student
s and p
rofe
ssional
s
each year. Visit
w
w
w
.Br
endonBurch
ar
d.com or ca
ll 1-800-816
-8528.
“It has be
en a
true
pleas
ure to work
with
Brend
on Burchard. The
most solid su
pport for the
E6 framework in
The
Student Lead
ership
Guide
is
Bren
don
hims
elf. In just a few
sho
rt discu
ssi
ons, hi
s
humility and selfless
servi
ce be
ca
me
extremely ap
pare
nt. He
is one of tho
se peopl
e
who e
nga
ge
s others
with
sin
cere intere
st and by
doing
so reve
als hi
s truly
genui
ne character.
”
— LT Brett St. George
Cou
rse Co
ordinator fo
r
the Dep
artme
nt of
Lead
ership,
Ethics & La
w
at The United
States
N
ava
l Ac
ad
emy
*The U.S. Naval
Academ
y is
one of the man
y l
eadership
programs th
at Br
endon has
provided a free c
op
y of his
book’s Instructor Manual to.
The U.S. Cen
su
s Bure
au e
stimate
s
that there are
16.4 million students
in high school
, 14.4 million in
colle
ge (u
nde
rgradu
ate) an
d 3.1
million in gra
duate sch
ool.
The
Student Lead
ership Gui
de
is
the
only servi
ce
-oriente
d lead
ership
boo
k on the
market written
expre
ssly
for these ~34
mil
lion
stude
nts—
ou
r next gene
ra
tion of
leade
rs a
nd the future a
rchitects of
our soci
ety.
C
om
p
et
it
iv
e B
oo
ks
The
Student Leaders
h
ip Guide
Written for a
dvisors or p
rof
essors
Written for
student
s
Aimed sol
ely at high scho
ol
or
univers
ity
st
ude
nt
s (ex
clusiv
e)
Aimed at emergin
g lead
ers co
mmitted to
servin
g othe
rs at any level (incl
usive
)
Unb
alan
ced
approa
ch—
ei
ther filled with
too much the
ory and no p
ractical
advice, or to
o many popul
ar viewp
oints
with no theo
retical supp
ort
Balanced approach—filled wi
th the best of the
theoreti
cal
an
d
pra
ctical vie
w
poi
nts on
leade
rship gi
ving stude
nts insight
s into both
aca
demia a
nd the “re
al wo
rld”
Releva
nt in only one co
nte
xt (student
govern
m
ent, Gree
k affairs,
educational
leade
rship progra
m
s, etc.
)
Releva
nt across all co
ntexts
—
tra
nscen
ds
boun
dari
es a
nd is ap
plicab
le to
any
leade
rship sit
uation,
an
y a
spiri
ng lea
der
No cl
ear d
efinition or fram
ewo
rk of
leade
rship—l
eaves stude
nt
s
confu
se
d
about what to do and the “way forward”
Con
ci
se, com
pelling, mem
orabl
e lead
ership
definition an
d framework th
at is immedia
tely
action
able a
nd scalabl
e
Written to hel
p read
ers succee
d and
comp
ete in corpo
rate Ame
rica
Written to hel
p stude
nts co
ntribute in the
ir
cla
ssroo
ms, communitie
s, and ea
rly ca
reers
The Student
Lead
ership G
uide
teach
es stud
ents
to:
1.
Define le
ade
rship for the
m
selve
s
2.
Envision a co
mpelling futu
re
3.
Enlist others i
n colla
boratio
n
4.
Embody prin
ciples p
eople
will
believe in
5.
Empower oth
ers
with tru
st and
shared responsibility
6.
Evaluate their ethics,
perfo
rman
ce,
and dire
ction
7.
Encou
ra
ge th
eir coll
abo
rat
ors to
gro
w
and
con
tribute
What are people saying about Brendon?
“It was
pur
e inspiration
h
aving Bren
do
n Burchard a
s our
keynote
spea
ke
r for
our lea
de
rshi
p confe
ren
ce.
I've
n
e
ve
r s
ee
n
a sp
eak
er c
o
nnec
t
w
ith
so man
y stud
ents
on
su
ch
a
perso
nal l
evel.
Our
stud
ent
s
and
staff rave
d a
bout
how mu
ch
th
ey
learn
ed from
him, how
he
inspired the
m
to commit to making c
hange
s in th
eir liv
es
, in
their relation
ships, an
d in their
leade
rship practice.
—Je
nnifer
Cl
ark, Stude
nt Lead
ership In
stitute,
The University of Housto
n – Cle
ar La
ke
“Student
s ra
rely have the opportu
nity to hear such
wo
rd
s of inspiration an
d wisdo
m
. Brendo
n Burch
ard
radia
tes
a
tremend
ous
amount o
f p
ositiv
e energ
y
, which is
conta
giou
s! He really am
az
ed the stu
dents. Many st
udent
s co
mm
ented
on ho
w gre
at his sessio
ns
were and h
ow
they
w
ill apply
w
h
at
th
e
y learned to be a better
leader
and a
better perso
n.”
—Fatima Goi
nes, Office of
Student Life
and Le
ade
rsh
ip, Georgi
a State University
How do we
know t
his is the right book for u
s?
The
Stud
ent Lead
ership
Guide
ha
s
been
re
comm
ende
d by th
e prestigi
ou
s Ro
bert K.
Gree
nleaf Center for Se
rvant Lead
ership,
The
National Lea
de
rship Institu
te, The
Internation
al
Lead
ership A
ssoci
ation, T
he As
so
ciatio
n of Coll
ege
Unio
ns Inte
rn
ational,
Uni
ver
sit
y B
usin
es
s Ma
gazin
e,
and
S
tudent Le
ade
r Mag
azi
ne
.
It has be
en
use
d at
dozen
s of high school an
d university leadership
p
rog
rams a
cross the co
untry. The fame
d
leade
rship progra
m
at The United States Naval Aca
demy use
s
Th
e Student Leadershi
p
Guide
and Kiwani
s Intern
at
ional (the pa
rent organi
za
tion of Key Club and
Circle
K) used
the boo
k in the developm
en
t of its new
Key Lea
de
r
pr
og
ra
m.
High
school a
nd university
leade
rship progra
m
s q
ualif
y for
dram
atic bul
k disou
nts an
d free
curri
culum co
nsultatio
ns!
Bulk discount
s available for high school a
nd university
programs by emailing staff@TheStudentLeadershipGui
de.com.
The Student Leadership Guide
by Brendon
Burchard
UM Center for Leadersh
ip Development, 2003
ISBN 0-615-12079-2,
218 pages, $14.95 SRP, bulk discounts available
www.TheStudentLeadershipGuide.com
or 1-800-
816-8528
“In twenty y
ears
I h
ave n
ever read a more remarkable studen
t work
than
Brendon Bur
chard’s
The Student Leadership Guide
. His writing, use of metaphor,
logical development, ability to synthesize
complex literature
, and understanding
and commitment to the underlying theory –
it’s all
beyo
nd belief
, certainly
better than I could do.”
- Jon Tompkins, Ph.D., author,
Human Resource Management in Government
What are people sayin
g about the
book?
“T
hi
s gu
id
e la
ys
ou
t
pa
th
s to
w
ard
lea
dership
. It
will assi
st you
in under
standing that leaders
are
co
mmon peopl
e
who, with fo
cus an
d determination,
w
o
rk
collectiv
ely
.”
—Pat William
s, forme
r U.S. Congressm
an and
Chai
rman of the Post-Se
co
nda
ry Education
Committee
“Too
often te
ach
ers of l
ea
dership
ma
ke
the
con
ce
pt
too id
ea
listic
and, the
refo
re, rem
ote a
nd
ina
cce
ssibl
e. Burcha
rd
has d
one
so
mething very
spe
cial with
The Studen
t Leadershi
p Guide
. He
has ma
de le
adershi
p und
ersta
nda
ble,
acce
ssi
ble, a
nd tho
rou
ghl
y desi
rabl
e.
The
six "Es"
alon
e a
re
worth th
e p
rice of a
dmi
ssi
on. It sh
ould
be
re
quire
d
readi
ng for all
student
s. Ca
ncel that.
It s
hould be req
uired readin
g for all aspiring leaders
!”
—Bill Trea
su
rer, executive
leade
rship co
ach a
nd auth
or,
Right Ri
sk
“Burcha
rd’
s b
ook i
s a g
ood
tool for anyo
ne
w
h
o is s
erious abou
t tr
yi
ng to make a differen
ce
in them
selves as well
as the lives of
others.
”
—The Asso
ci
ation of Colle
ge Uni
on
s Internatio
nal
“All too often, students
are
enco
uraged t
o become le
aders, witho
ut an ade
quate f
ram
ew
or
k th
at
describ
es th
e pra
ctice
and p
urp
ose
of leade
rship
. . .
The Stu
dent
Lead
er
ship Guide
helps fill that v
o
id
. Drawi
ng on
his o
w
n expe
rien
ce
as a
stude
nt and a p
rofe
ssional, the bo
ok
guid
es
rea
ders th
ro
ugh t
he six "E"s of
leade
rship –
envisio
n, enli
st, embody,
empo
we
r, evaluate, an
d e
nco
ura
ge.
Wi
th
nume
rou
s
que
stion
s for
discu
ssi
on a
nd refle
ction i
nclud
ed, this tit
le wo
uld b
e
approp
riate a
s the text for a semin
ar o
n leade
rship, t
he guide fo
r a leade
rship retreat, or a
s su
gge
sted re
adi
ng for
an
y
emerging student lea
der
on camp
us.
”
—
Uni
ve
rsit
y Busine
ss Ma
gazi
ne
“
The Stude
nt Leade
rship
Guide
is
thou
ghtful, engagi
ng, and full o
f practi
cal
su
gge
stion
s. Brendo
n Burch
ard d
oe
s a
n
excelle
nt job
of weaving to
gether th
e be
st
of the theo
retical lite
ratu
re on le
ade
rs
hip with a va
riety of popula
r treatme
nts
of the
subj
ect
. His an
alysi
s and
recomm
endatio
ns rev
olve aroun
d
a se
t o
f
guidelines
tha
t
are n
ot
only
use
ful bu
t
also inspirin
g
. Aspiri
ng
student lea
ders a
s well a
s experie
nced
one
s sta
nd
to gain a l
ot from readin
g this b
oo
k,
reflectin
g on its lesson
s, and putting them into pra
ctice in
a way that fits the situation and the peopl
e in it. This is
a
guide
boo
k to read, keep a
nd
revisit.”
—Geo
rge
Ch
eney, Ph.D. and autho
r,
Values at Work
“The
Student
Lea
dershi
p
Guide
by Bre
ndon
Burcha
rd is an i
ntere
sting
and
co
mpelling
re
ad
from
both p
ractical a
nd
aca
demi
c sta
ndpoi
nts.
Thi
s guide doe
s not
tak
e a
“te
n minute
manager
” a
pproac
h
to the subje
ct; on the co
ntra
ry,
it is
well
grou
nded
in
co
nte
m
porary the
or
ies an
d
philo
sop
hie
s
of l
eadershi
p. As i
mporta
ntly, it take
s a
n inte
resting
an
d
easy-to
-read
appro
ach to leade
rship
and applie
s it to
situat
ions that uni
versity stude
nts are very
likely to fin
d
themselve
s i
n
.
I hav
e alread
y recommended it to
se
ve
ral of my
s
tuden
ts
who
have exp
re
ssed inte
re
st in
the theo
ry
and practi
ce
of leadershi
p and will gla
dl
y do so agai
n.
”
—Shiv Gane
sh, Ph.D., Organi
zational
Comm
uni
cati
on, The Univ
ersity of Mont
ana
What exactly is the book about?
The boo
k’
s leadershi
p framework, called E6,
rep
re
sent
s
si
x pra
ctice
s
required to
e
nact l
eade
rship.
Each
“E” i
s a
ddresse
d in a
different
cha
pter—
En
vi
sion, En
list, Embod
y,
Empo
w
er,
Ev
aluate, an
d
Encourag
e
. Every chapt
er ha
s theo
retical le
sso
ns,
action
able
st
eps, a
nd
a
vast array of
que
stion
s t
hat
help rea
ders
define and
pra
ctice
lea
dership on
th
eir
own terms.
In
the
E
nvisi
on
chapte
r, re
aders l
earn h
ow to
create
a
compelling vision for them
se
lves and t
hose they l
ead.
Burchard offers ex
celle
nt, penetrating
question
s that
make t
he visioning
pro
ce
ss si
mple a
nd
effective. Th
e
next chapte
r,
Enlist,
te
ach
es le
ade
rs to en
ga
ge
potential
coll
aborators a
nd to wo
rk wit
h them to
cre
ate
a vis
ion that reflec
ts mutual purpos
es
.
(Burch
ard
us
es
the term “c
ollaborato
r” instead o
f “follo
w
er”).
Th
e
cha
pter al
so
teache
s le
aders ho
w to expre
ss t
heir
vi
sion in
cl
ea
r,
pe
rsu
asiv
e
te
rms.
I
n
Em
bod
y, Burc
hard
doe
s
somethi
ng exem
plary
by guidi
ng
reade
rs to “walk
their talk” a
nd to lead
with a ge
nuine fo
cu
s on
becoming a
role model fo
r others. The
compl
ex idea
of
empo
we
ring
colla
borators to lead and serve is de
alt
with in
Empower
. T
he
boo
k shine
s
here
. Read
ers le
ar
n
a step
-by-st
ep p
ro
ce
ss for worki
ng with
th
eir
colla
borators and grant
ing them
deci
sio
n-m
aki
ng
authority a
nd tru
st. Th
e next cha
pter,
Evalua
te
,
displ
ays Bu
rcha
rd’
s exp
ertise i
n expl
aining
co
mpl
ex
issue
s like e
thics a
nd pe
rforma
nce-ba
sed fee
dba
ck.
Finally,
Enco
urag
e is a b
eaming exa
m
ple of what
the
best lea
de
rsh
ip texts do: it help
s us u
nd
ersta
nd h
ow t
o
lift those
aro
und
us,
su
st
ain h
ope,
an
d keep
ou
r o
w
n
emotion
s in
che
ck as
we
see
k hi
gher
state
s of
motivation an
d morality.
If a book ha
s ever bee
n written which
could in
spire
stude
nts
to
assume
lea
dership rol
es and beh
aviors,
The Student
Leade
rship
Guide
is it
.
Ev
er
y reader
w
al
ks
aw
ay
w
ith a
de
ep
unders
tan
ding of th
e o
ften
murk
y term “lead
ership
” and
a cle
ar proc
ess
for
enac
ting it
.
The Student Lead
ership G
uide
is destined
to be
com
e th
e #1
resource for stu
dent
s a
nd
gradu
at
es
across the country be
cau
se of its en
gagin
g, theory-
backe
d, real-worl
d
co
ntent
. Th
e
boo
k
is available to the
publi
c at
.
In
Perspe
ctives on
Lead
er
shi
p
,
G.W. Fairholm sai
d,
“Un
de
rsta
ndi
ng the
role
and fu
nctio
n of le
ade
rshi
p is
the single
most import
ant intellectual task of t
his
gene
ration, a
nd leadi
ng i
s the most n
eeded
skill.” T
his
unde
rsta
ndin
g an
d skill, h
oweve
r, often
goe
s u
ntaug
ht
in our hi
gh
school
s an
d universities.
Students at
all
levels a
re
yearnin
g for educational
material
s
on
leade
rship th
at help them
make a differen
ce in th
eir
cla
ssroo
ms, communitie
s, and care
ers.
Surpri
sin
gly, thoug
h, the
re
has neve
r
be
en a
servi
ce
-
oriente
d lea
de
rship b
oo
k
written
expre
ssly fo
r stu
de
nts.
Most l
ead
ership texts are
written
for m
anag
ers i
n la
rge
corpo
rate e
nvironm
ents,
missi
ng th
e realitie
s
and
need
s of o
ur stude
nts. Fu
rther, le
ade
rship bo
oks a
nd
prog
ram
s oft
en only tea
ch
theorie
s an
d skill
s rel
ated
to
teamwo
rk, motivation, persua
sive sp
eaki
ng, co
nflict
manag
eme
nt, perso
nal
developm
ent, and
orga
n-
ization
al the
ory with
out
ever p
re
se
nting a
unif
ied
leade
rship framework. Student
s often
wal
k away from
these text
s a
nd p
rog
ram
s
and
say, “Wh
at now?”
Ma
ny
ask,
“Wha
t d
o I actually
n
eed
to do
to
lead others
?
”
Certai
nly the
answe
r re
qui
res mo
re tha
n a hodg
epo
dge
of theori
es o
n ru
nnin
g me
etings an
d m
otivating peo
ple.
Lead
ership is indeed a proce
ss, and st
udent
s need
to
unde
rsta
nd what goe
s into that pro
cess.
Finally, a boo
k ha
s written to help them do just that.
The Ce
nter for Leade
rship Develo
pment at the
University of Montana h
as rel
ea
sed a
n insig
htful and
inspi
ring
bo
ok fo
r
stud
ents
call
ed
The Stu
dent
Lead
ership Guide
(200
3).
The book is
w
ritten
fr
om
both
theo
retical and pr
ac
tical v
ie
w
p
oints s
o th
at
stud
ents ca
n conce
ptu
ally
understand leade
rs
hip
and con
fide
ntly
practic
e it
. Brendo
n Burchard, a
human p
erfo
rman
ce
con
sultant with
an impre
ssive
history of
bo
th stud
ent
and
corpo
rate lea
de
rship
experie
nce, is the autho
r.
Burchard
de
scribe
s pri
nciple
s
th
at help rea
de
rs
unde
rsta
nd t
hat leade
rshi
p is a colle
ctive ende
avor,
different fro
m
manag
em
ent, and
firmly rooted
in
servi
ce. T
he
prin
ciple
s—
m
ost n
otably t
hat
lead
ersh
ip
is based on
serv
ice to other
s
—lay the gro
und
wo
rk
for a
lea
dership d
efinition
and
app
roa
ch that i
s
noth
ing
sho
rt of intelligent, holisti
c, and emp
owering.
Bulk discoun
ts available for high school and university
programs by emailing staff@TheStudentLeadershipGuide.com
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