Table of contents for:

The Rise of Social

The Rise of Social

Networking

Networking

Trends, Challenges and Strategies

Eden Zoller
John Delaney
Suran Seong
Sangyun Han

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I

NTRODUCTION

K

EY

M

ESSAGES

:

S

OCIAL NETWORKING IN THE

W

EB

2.0

WORLD

........ 4

C

HARACTERIZING SOCIAL NETWORKS

...................... 14

S

OCIAL NETWORKING AND END USERS

.................... 27

S

TRATEGIES FOR SERVICE PROVIDERS

....................

37

M

AKING MONEY FROM SOCIAL NETWORKS

............... 45

W

HERE NEXT FOR SOCIAL NETWORKING

? ...............

55

T

HE ADDRESSABLE MARKET

................................... 59

C

ASE STUDIES

.....................................................

70

S

OCIAL NETWORKING IN THE

W

EB

2.0

WORLD

........ 4

- T

HE

M

EANING OF

W

EB

2.0.

- UGC

AND SOCIAL NETWORKING

: T

RANSITIONING

FROM

W

EB

1.0

TO

W

EB

2.0

CONTENT

.

- B

USINESS MODELS

- W

EB

2.0

TECHNOLOGIES

- U

SER

-

GENERATED CONTENT AND SOCIAL

NETWORKING

:

- U

SER GENERATED CONTENT

.

- M

ASHUPS

:

CO

-

CREATED CONTENT

.

- T

HE EVOLUTION OF SOCIAL NETWORKING

.

- W

HY IS IT ACCELERATING

.

- S

OME OBSTACLES ON THE ROAD TO

GROWTH

.

- T

YPES OF SOCIAL NETWORK

.

C

HARACTERIZING SOCIAL NETWORKS

...................... 14

- K

EY MESSAGES

.

- T

HE ELEMENTS OF SOCIAL NETWORKS

.

- Y

AHOO

!

AND SOCIAL NETWORKING

.

- O

VERLAPS WITH INTERNET

.

S

OCIAL NETWORKING AND END USERS

.................... 27

- K

EY MESSAGES

.

- U

SERS TAKE CONTROL

,

FOR BETTER AND WORSE

.

- C

OPYWRITTING VIOLATION

?

- C

HILD PROTECTION

: T

HE

A

CHILLES HEEL

?

S

TRATEGIES FOR SERVICE PROVIDERS

....................

37

- K

EY

M

ESSAGES

.

- V

ALUE

-

ADDED BROADBAND PROVIDERS

.

- P

ROVIDERS OF SERVICES OVER THE INTERNET

.

- M

OBILE OPERATORS

M

AKING MONEY FROM SOCIAL NETWORKS

............... 45

- K

EY MESSAGES

.

- R

EVENUE FROM ADVERTISERS

.

- R

EVENUE FROM END

-

USERS

.

- A

DDITIONAL BUSINESS MODELS

.

- C

LOSE

-

UP ON ADVERTISING

.

W

HERE NEXT FOR SOCIAL NETWORKING

? ...............

55

- I

S A BACKLASH ON THE WAY

?

- F

UTURE DEVELOPMENTS

.

T

HE ADDRESSABLE MARKET

................................... 59

- B

ROADBAND SUBSCRIBER FORECASTS TO

2010.

- 3G

CONNECTION FORECASTS TO

2010.

C

ASE STUDIES

.....................................................

70

- B

ANNER

C

ORPORATION

71

- C

YWORLD

: K

OREA

73

- D

OGSTER

: N

ARROW AND DEEP

85

- W

INDOWS

L

IVE

S

PACES

88

- AOL: T

HE

O

RIGINAL SOCIAL NETWORK

93

- P

ICZO

: K

EEP SOCIAL NETWORKING SAFE

96

- BT P

OD

S

HOW

101

- S

ECOND

L

IFE

104

T

ABLE OF

C

ONTENTS

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