STUDIUM JĘZYKÓW OBCYCH

UNIWERSYTETU EKONOMICZNEGO

W KRAKOWIE

Projekt: Nadal potrzebni – lepsze kwalifikacje w miejscu pracy JĘZYK ANGIELSKI

SŁOWNICTWO Z OBSZARU: BIZNES

1. Business - Biznes

Who is the most important person to your business? The customer. The confidence you possess about your business and the belief you have in your products and services are important to the success of your new business. However, your enthusiasm for your products and services is only part of the equation. The most important person to the long-term success of your business is the customer. You can't know too much about the people who will be a vital part of your business for a long time.

• Who will your customers be?

• Will they be a certain age group?

• Will they have specific interests?

• Will they be businesses or individuals?

• Will they have specific income levels?

• What customer needs and wants will your product or service fulfill?

• Where will your customers be located?

• What will be the best ways to communicate with your potential customers?

These are only some of the questions you will need to answer about your customers. Your customers may be a diverse group. They may speak different languages, share different cultures and values, and live in different places across the country or around the world. It will be important, in spite of the differences among your customers, to identify their common needs and wants that your product or service will meet.

2. Key terminology

Customer – klient

Confidence – wiara, zaufanie

Possess – posiadać

Products - produkty

Services – usługi

Sucsess – sukces

Equation – równanie long-term – długoterminowy

Age group – grupa wiekowa

Specific interests – specyficzne zainteresowania

Customer needs and wants – potrzeby klientów

Fulfill- wypełniać, sprostać

Located – umieszczony

Potential customer – potencjalny klient

To communicate – porozumiewać się

Diverse – zróżnicowany

Projekt współfinansowany przez

Unię Europejską w ramach

Europejskiego Funduszu Społecznego

EUROPEJSKI FUNDUSZ SPOŁECZNY

Biuro projektu: Małopolska Szkoła Administracji Publicznej Uniwersytetu Ekonomicznego w Krakowie ul. Szewska 20/3; 31-009 Kraków; tel.: [phone], faks: 012 422 69 19; www.nadalpotrzebni.msap.pl

Values – wartości

To identify – identyfikować

To meet needs – sprostać potrzebom

To own – posiadać, być właścicielem

Ownership - własność

To manage – zarządzać

Profession – zawód

Share – udział, akcja

Shareholder - udziałowiec

Enterprise – przedsiębiorstwo

Stock Exchange – giełda papierów wartościowych

The state – państwo

Sole trader – wyłączny właściciel

Partnership – spółka

Co-operative - spółdzielnia

Private limited company – spółka z ograniczoną odpowiedzialnością Public limited company – spółka akcyjna

State owned company – przedsiębiorstwo państwowe

3. Types of business:

Sole trader – is the smallest form of business, adopted by shops, farms, or providers of services.

The firm is owned by one man, who both controls and manages it.

Partnership – the ownership of the firm is shared by a number of people, typical for some professions such as lawyers or doctors.

Co-operative – a business unit whose ownership belongs to their members and is a self-governing unit.

Private limited company – this business is owned by shareholders, adopted by large enterprises.

Public limited company – a similar type of company , but shares are traded freely on the stock exchange.

State-owned company – owned and controlled by the state.

4. Exercises

1. Answer the following questions:

• What is characteristic for a one-man business?

• What do you call a business unit owned by a number of people?

• Who are shareholders?

• What are co-operatives?

2. Complete the sentences:

• The one-man business is usually the ………….. and the least …………...

Business unit.

• The owner of a small business both ………………. And …………….. it.

• Partnership is generally more efficient than a one -man business because………………..

• Big enterprises usually adopt the form of a ………….…..

3. Discuss:

• Types of business organisation in Poland – and their main characteristics.

• The company you would like to work for.