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17
Use Swash Letters Sparingly
Many of the fine old faces, such as Garamond and Caslon, have swash (ornate) letters in addition to the regular letters. If you are designing a newsletter heading such as the one shown here, utilizing swash characters appropriately and sparingly certainly can be effective in conveying character. This organization maintains Boston's Old State House, built in 1713, so the swash letters create a neat, dignified newsletter heading that's completely in keeping with the character of the society.
But don't overdo swash letters. They can be distracting and hard to read when too many are used together, and can lose their impact. And make sure their old-fashioned appearance is in keeping with your message.
Swash� letters� can� easily� be� overdone,� as� in� Yuletide,� but� can� create� a� dignified� look� when� used
properly,� as� the� Caslon� italic� caps� do� in� the� newsletter� heading� for� The� Bostonian� Society.
18
Use Old-style Figures with Care
Old-style figures provide a nice touch and you should make use of them, but only in an appropriate project, such as an advertisement for colonial style furniture or the program for a classical music concert.
The� use� of� old-style� figures� in� this� heading� adds� a� touch� of� class.� Old-style� figures
can� help� you� avoid� the� rigidity� of� lining� figures,� but� only� with� an� appropriate� design
like� this� one.
�
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