REVIEW QUESTIONS / TASKS NO

REVIEW QUESTIONS / TASKS NO. 3

1) A sales-orientated firm plans tend, to be relatively short term.

How does a sales-orientated firm measure its success, is it by :-

A] A high profit margin

C] A good distribution network (please circle your answer)

2) What two ingredients must a firm plan to survive in the long term.

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3) Theodore Levitt summed up the main difference between sales and marketing orientation. The first is that

`Marketing on the needs of the buyer.'

1] Selling focuses on the total needs of the market.

2] Selling focuses on making a large profit.

3] Selling focuses on the needs of the seller. (please circle your answer)

4) What is the main problem facing a sales-orientated firm, in progressing to a marketing firm.

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