REVIEW QUESTIONS / TASKS NO. 3
1) A sales-orientated firm plans tend, to be relatively short term.
How does a sales-orientated firm measure its success, is it by :-
A] A high profit margin
B] Sales volume
C] A good distribution network (please circle your answer)
2) What two ingredients must a firm plan to survive in the long term.
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3) Theodore Levitt summed up the main difference between sales and marketing orientation. The first is that
`Marketing on the needs of the buyer.'
What is the second.
1] Selling focuses on the total needs of the market.
2] Selling focuses on making a large profit.
3] Selling focuses on the needs of the seller. (please circle your answer)
4) What is the main problem facing a sales-orientated firm, in progressing to a marketing firm.
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