Dear business owner

A friend of mine recommended you as a good dentist/dental clinic. But it was not easy to find your website when I was searching for <search phrase> on Google.

I can see how this can affect your business, when you lose customers to competitors because they are more visible online.

If your website showed up at the top 5 results for the search phrase «dentist, city» you would dramatically increase the number of customers each month. There are **** people searching for that phrase every month, and those are potential customers for you, as you can see in the attachments to this letter.

Fortunately, I have studied internet marketing for 4 years, and online visibility is one of the areas which I'm specialized in. I offer internet services through my company <company name> and my work is to get good results with cost-effective marketing, which leads to high returns on investments.

The benefit of being visible on the internet, is so that people who are in need of your services, are able to find your website and your contact information, instead of your competitors'. In the market you are in, most people who search for your services are people who are in need of them now, and will make contact quickly, instead of researching the best or cheapest dental clinic.

I have worked with a dentist in another city, and we focused on getting his website more visible in the search engines. The results were **** and people who were in need for his services called him more often. There was just as many people in need of his services as earlier, but he was more visible to them, so he got contacted by more people. The overall increase in customers every month was ***

The reason I'm telling you this, is because for a limited time I am offering my services to a few local businesses, where I will look at your business' online visibility, search engine rankings and your current marketing strategies, and create and implement new strategies to improve it.

I must inform you that I'm only working with one business per market in each area. If not, I would work against myself. And you are the first in your area to get this offer.

If I implement the strategies we create, I guarantee that you will be able to increase your online traffic by at least ****% and your number of new customers each month by ****

If you want to talk further, call me on 555-55-5555 or on email *********@****.com.

If I don’t hear from you within within Friday next week, I will assume you are not open to consider this, and I will offer this service to someone else.

Sincerely

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Your name