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BATNA (eng. Best alternative to a negotiated agreement) - in the theory of negotiation the best way to behave which secures the interests of negotiating party without contacting the other party.

BATNA concept was developed as Harvard Negotiation Project, and its authors Roger Fisher and William Uty described its rules in books: ‘Going towards YES’ and ‘Leaving NO behind’.

Examples of BATNA:

-    in negotiations concerning a pay rise - finding a job in another company

-    while negotiating prices with a sales person - a conversation with the manager or going to another shop