3582428709

PGD IIBM 404 Management

Product & Project Life cycle

Cases -

Case-1 -VidMark, manufacturer of Celi Phones, is currently developing a new model VidPhone X70 that will be released in the market, when development is complete. This phone will be revolutionary in that it will allow the user to place video phone calls. VidMark is concemed about the process to be followed, ensuring time to market is minimum and also about the present competitive environment which is prevailing in the market. They are also unable to work out a structured Forecasting mechanism to arrive at realistic