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Turning Customers into

SUBSCRIBERS

Presented by

Candice Matthews, CEO & Founder, ZIBA

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Old & past expectations:

•    Ownership

•    Ceneralization

•    Planned Obsolescence

We now live in a subscription economy

#ShiftHappens

» » V. »	ife »
1970's 1990's	2000's	Today
Product Product + Services	Consumer- centric	Relationship* centric

MAY2022 ii 21 BA || 8ShiftH»pp*ns

The way people buy has changed for good,

we have new expectations

New & current expectations:

•    Outcomes

•    Customization

•    Constant lmprovement

nshiftHapponc

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Leaders should be creating experiences through a new kind of business model

Global Consumer Feedback:

80%demand new concumption modele

60% had issues with subscription business models

50% moved away from traditional ownership

MAY 2022 li ZIBA #ShiftH«pp*ns

We go beyond CRM to buiid your

We organize collected demographic, behavioral and financial data about your Subscribers

Subscriber

Identity

Records

Purchases, payment and refund history Customer moments Products Usage metrics Local Pricing Lifetime value Add-one Renewal value Adjustments Aging balance ...and morę!

MAY 2022 II ZIBA || 8ShiftHapp«ns

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