’ž9 7 8 0 1 9 4 3 1 6 9 6 5 B u s i n e s s P V R e v i e w . q x d 2 8 / 7 / 0 5 4 : 1 6 p m P a g e R 4
D e s c r i b i n g t r e n d s
T h e s e p h r a s a l v e r b s c a n a l l b e u s e d t o d e s c r i b e e c o n o m i c o r f i n a n c i a l t r e n d s :
b e d o w n b e u p b o t t o m o u t d r o p o f f d r y u p g o d o w n g o u p
h o l d u p l e v e l o f f m o u n t u p p i c k u p t a k e o f f t u r n d o w n
E x e r c i s e 1 P a t t e r n s o f m e a n i n g
P u t t h e p h r a s a l v e r b s f r o m t h e l i s t a b o v e i n t o t h e f o l l o w i n g
c a t e g o r i e s a c c o r d i n g t o t h e i r m e a n i n g . T h e f i r s t o n e h a s b e e n
d o n e f o r y o u a s a n e x a m p l e :
m o v e u p w a r d s m o v e d o w n w a r d s s t a y i n t h e s a m e p o s i t i o n
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
b e u p
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
E x e r c i s e 2 b o o k s a l e s 2 0 0 4
L o o k a t t h e l i n e g r a p h
4 0 0 0 0
s h o w i n g s a l e s o f a b o o k i n
t h e y e a r 2 0 0 4 . F i r s t ,
3 5 0 0 0
r e p l a c e t h e b o l d p h r a s e s
3 0 0 0 0
i n e a c h s e n t e n c e b e l o w
2 5 0 0 0
w i t h o n e o f t h e p h r a s a l
v e r b s f r o m t h e b o x a t t h e
2 0 0 0 0
t o p o f t h i s p a g e a n d t h e n
1 5 0 0 0
c o m p l e t e t h e s e n t e n c e b y
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l o o k i n g a t t h e d a t a o n t h e
g r a p h i t s e l f . T h e f i r s t o n e
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h a s b e e n d o n e f o r y o u a s
0
a n e x a m p l e :
1 S a l e s r e a c h e d t h e i r l o w e s t p o i n t i n _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
S a l e s b o t t o m e d o u t i n D e c e m b e r .
2 S a l e s r o s e d r a m a t i c a l l y f r o m t h e b e g i n n i n g o f _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
3 A f t e r t h e i r s h a r p r i s e s a l e s s t a y e d s t r o n g f r o m _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ t o _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
4 S a l e s i n c r e a s e d b y 1 0 0 % i n _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
5 S a l e s s t o p p e d i n c r e a s i n g o r d e c r e a s i n g f r o m _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ t o _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
6 S a l e s f e l l s t e a d i l y f r o m t h e b e g i n n i n g o f _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
7 S a l e s i m p r o v e d a l i t t l e i n _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
8 S a l e s r e m a i n e d h i g h i n _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ a n d _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
9 S a l e s s t a r t e d t o f a l l f o r t h e f i r s t t i m e a t t h e b e g i n n i n g o f .
1 0 B y t h e b e g i n n i n g o f _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ , s a l e s h a d a l m o s t d i s a p p e a r e d c o m p l e t e l y .
R 4
R E A L L Y L E A R N 1 0 0 B U S I N E S S P H R A S A L V E R B S
© O x f o r d U n i v e r s i t y P r e s s w w w . o u p . c o m / e l t
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J u l y
M a y
J u n e
A p r i l
M a r
A u g u s t
J a n 0 4
O c t o b e r
F e b r u a r y
D e c e m b e r
N o v e m b e r
S e p t e m b e r
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