5673850488

Spis treści 9

Lidia Białoń, Emilia Werner TESTING THE IMPACT OF INNOVATION.

EFFECTS OF INNOVATION MANAGEMENT

IN THE OPINION OF STUDENTS WSM IN WARSAW................................... 79

Elżbieta Kotowska

KEY PROBLEMS OF MANAGEMENTS

IN PUBLIC SECTOR...................................................................................................... 95

Jacek Dziwulski, Tadeusz Ogrzebacz

Humań Capital is one of the most

IMPORTANT RESOURCES IN THE MANAGEMENT

OF THE ORGANIZATION.........................................................................................115

Danuta Janczewska

FACTORS STIMULATING THE KNOWLEDGE

DIFFUSION IN SECTOR OF MICRO ENTERPRISES...................................... 127

I.A. Ignatyeva, O.I. Garafonova

Management of qhality and innovation -

THE STRATEGY OF CHANGES

IMPLEMENTATION AT ENTERPRISES.................................................................141

Elżbieta Kurtyka

EFFICIENCY AND EFFECTIVENESS OF PROMOTIONAL

ACTIVITIES IN IMAGE OPERATIONS..................................................................151

Maria Johann

REBRANDING AS A MARKETING STRATEGY................................................. 167

Lech Smolaga

MEASUREMENT ERROR OR BAD IDEA. SOME OBSERVATIONS ON THE METHODOLOGY FOR WELFARE MEASURING - REFLECTION N ACC. BOOKS OF MEASUREMENT ERROR. - WHA T TO DO ENOUGH GDP? (J. E. STIGLITZ, 2013)..........................................................................

177