8705866755

Brittany

Digital Member

Age 38 Chicago

I love my job, but the long hours make ii it hard for me to feel healthy and find balance."

Digital Member

3 months Hesitant

m	ENTRY	DISCOVER	ENGAGE	LEARN	COMMITS	CHECKOUT	POST PURCHASE
i	DAILY OYERYIEW (WEBSITE)	HOMEPAGE	HOMEPAGE	PDP	PDP	CHECKOUT fr CART	EMAIL

ACTION

Looking for new convenient breakfast options.

Browses the Exp!ore content on the WW website.

Clicks on 'Shop' to explore products.

Shop link takes her to eCommerce site

She quickly seans the homepage.

Sees a product recommendation for oatmeal.

Clicks through the carousel of her recommended products.

Learns that she's eating too many points at breakfast from the product

recommendations. Makes product selection.

Explores Product detail page.

Reads about the healthy ingredients and nutritional benefits.

Seans community driven reviews

Decides to add product to their cart as it matches their needs and lifestyle.

• Completes    . Receives email prompt

checkout process    to share product    review

quickly with pre-    and hacks with

filled checkout    community.

information.

CONTENT

An option to go to the shop is listed under "Explore"

Personalization module showcases prompts and products based on user data (implicit).

Personalized

recommendations include information for why it was recommended.

Points value prominently displayed.

Featured content about product benefits and nutrition.

Intuitive Buy Stack

Payment and billing information is pre-filled.

Quick and friendly review process that encourages user to share their experience with the community.

Includes prompt for food hack.

Emotional Spectrum

Tm enjoying the WW program, but I need to find some new and convenient foods for breakfast."

I don't have time to cook breakfast this week, I wonder if there is

something pre-made and healthy that I can buy?

"These product recommendations are great! I love oatmeal and tracked it a few times last week. "

"It looks like the oatmeal l've been eating has way morę points than the WW oatmeal breakfast pack."

"This oatmeal is Iow in points and everyone loves it. Cool, this WW member is using it to make muffins!"

"I might as well give it a try"

"Yay, I don't have to fili out any forms."

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