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Buzzwords S1
BUZZ: Ready for Roll Out
Vocabulary 2
Grammar Points 3
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Vocabulary
English Definition Class
gradually change in a slow way adverb
to store to put away for later use, to place verb
information in a person's or
computer's memory
to verify to prove or to show that verb
something is correct
to run to operate or manage something verb
imposter person who pretends to be noun
someone else and deceives others
celebrity a famous person noun
campaign activities done in order to achieve noun
a particular result
big deal a very important thing noun
tradition a way of thinking or behaving noun
that is shared within a particular
group or society
hospitality kind and generous way of treating noun
guests
Vocabulary Sample Sentences
2
People gradually left the party and only the mess
was left behind.
The lights gradually dimmed before the
performance started.
How many photos do you have stored on your hard
drive?
Can I store this food in your refrigerator?
They verified the data before publishing it.
He verified his name with his driver's license.
She was an imposter who claimed to be a doctor.
There are so many imposters that if I saw the real
one, I wouldn't be able to tell the difference.
The celebrity was shot by the paparazzi at the
coffee shop.
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He dreams of becoming a celebrity.
The campaign against drugs was only partially
successful.
The campaign proved to be a success; the
candidate had won.
It's no big deal if we miss the bus; we can catch a
cab instead.
The concert was a big deal for him; he wanted it to
be a success.
The children carried the tradition on to the next
generation.
It was tradition to dance for celebrations.
The guests were grateful for such hospitality after
a long journey.
The hospitality was great; they made me feel at
home.
Grammar Points
The Focus of This Lesson is the English Buzzword Meaning "to roll out"
3
What does it mean when a person or even a company announces that something is ready to be "rolled
out?" If you're interested in business or technology, you've probably heard this phrase before.
Businesses announce that they are just about ready to "roll out" a new product. Or they might say they
are preparing a "website roll-out."
Perhaps you already know the verb "to roll" means "to move forward," which means "to move forward
as if on wheels." Wheels on cars, bicycles, trains, and planes on the ground - they all roll. The phrase
"to roll out," however, is more like rolling out a carpet. When you want to store a carpet, it's easy to
roll up and put away. Then, when you want to use it again, you roll it out. This takes some time to do,
so "to roll out" means "to present something gradually, not all at once but over time."
Twitter announced that they would roll out verified accounts for celebrities. What that means is
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accounts that have been proven to be real, not those run by fans or impostors. They will announce the
verified Twitter accounts to the public slowly, not all at once, but over time. Anyone can roll out
anything but the phrase is usually kept for business use. A toy company can roll out a new toy, a web
company can roll out a series of new websites, a video game company can roll out some new games,
and so forth. You should also note that roll out can also function as a noun as in, "the roll out of
something," be it an advertising campaign or a series of products, that means, "the gradual release of
those things." A company CEO might say "Let's try to get the roll out of these products started in three
months." Or a movie producer might be concerned with the roll out, or the gradual release, of the new
film.
For now, let's turn our attention to another form of the phrase roll out. Have you ever heard anyone say
that they really rolled out the red carpet when they heard that their boss was coming? What's the big
deal about a red carpet? We would usually use a red carpet for very important people such as
presidents and celebrities. We often see these when watching the Grammy's, or the Oscars, or other
award shows. It's an actual red carpet that has been rolled out. This tradition goes back many centuries
and was originally used for kings and queens or generals.
You can actually use "roll out the red carpet" and other red carpet phrases in your every day English
conversations, too. For example, "When you visit me, I'm really going to roll out the red carpet." Or
even, "Thanks so much for your hospitality. You really rolled out the red carpet for me." A similar
expression is the "red carpet treatment." Use this when you are treated nicely.
When was the last time somebody rolled out the red carpet for you?
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