Class 8 – Distribution and promotion – vocabulary
distribution - dystrybucja
when goods are supplied to shops
fulfillment – zrealizowanie, wywiązanie się
doing sth that is promised
prospect – potencjalny klient
a person that has a good chance of success in the future
out-of-town – poza miastem
on the edge of a town
to highlight – podkreślić, wypuklić
to make a problem or subject easy to notice
to stress – podkreślić, zaakcetować
to emphasize a statement, fact, or idea
word-of-mouth – przekaz ustny
information you get by someone telling sb
viral marketing – marketing wirusowy
a type of advertising used by Internet companies in which computer users receive and send out advertising messages or images through email without realizing that they are doing this
guerrilla marketing – marketing partyzancki
the activity of deciding how to advertise a product, what price to charge for it
affinity marketing – marketing powinowactwa
a method of selling goods and services by creating partnerships with similar or compatible companies and brands
intermediary (middleman) – pośrednik
a person or organization that tries to help two other people or groups
convenience store – sklep z podstawowymi artykułami
a shop where you can buy food, alcohol, magazines
press release – komunikat prasowy
an official statement giving information to the newspapers, radio, or television
coverage – relacja, sprawozdanie
when a subject or event is reported on television or radio, or in newspapers
to cut out – wyciąć
to remove something by cutting round it
span – trwałość uwagi, koncentracji
ability to pay attention to something etc continues
to eyeball – przyglądać się
to look directly and closely at something or someone
inbound logistic – logistyka zaopatrzeniowa (≠ outbond)
the activities of receiving, storing, and disseminating incoming goods or material
ex-work – loco fabryka (koszty transportu ponosi kupujący)
free on board –