The Effects of Performance Monitoring on Emotional Labor and Well Being in Call Centers

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Motivation and Emotion, Vol. 26, No. 1, March 2002 (

C

°

2002)

The Effects of Performance Monitoring
on Emotional Labor and Well-Being
in Call Centers

David Holman,

1

,2

Claire Chissick,

1

and Peter Totterdell

1

A study was conducted to investigate the relationship between performance moni-
toring and well-being. It also examined a mechanism, namely emotional labor,
that might mediate the relationship between them, assessed the effect of the work
context on the relationship between performance monitoring and well-being, and
examined the relative effects of performance monitoring and work context on
well-being. Three aspects of performance monitoring were covered, namely, its
performance-related content (i.e., immediacy of feedback, clarity of performance
criteria), its beneficial-purpose (i.e., developmental rather than punitive aims),
and its perceived intensity. The participants were 347 customer service agents in
two U.K. call centers who completed a battery of questionnaire scales. Regression
analyses revealed that the performance-related content and the beneficial-purpose
of monitoring were positively related to well-being, while perceived intensity had
a strong negative association with well-being. Emotional labor did not mediate
the relationship between monitoring and well-being in the form hypothesized,
although it was related to these two factors. Work context (job control, problem
solving demand, supervisory support) did not mediate the relationship between
monitoring and well-being, but job control and supervisory support did moderate
the relationship between perceived intensity and well-being. Relative to other
study variables, perceived intensity showed stronger associations with emotional
exhaustion, while job control and supervisory support tended to show stronger

1

Institute of Work Psychology, University of Sheffield, Sheffield S10 2TN, United Kingdom.

2

Address all correspondence to David Holman, Institute of Work Psychology, University of Sheffield,
Sheffield S10 2TN, United Kingdom; e-mail: d.holman@sheffield.ac.uk. The support of the Economic
and Social Research Council (ESRC) (U.K.) is gratefully acknowledged. The work was part of the
programme of the ESRC Centre for Organization and Innovation.

57

0146-7239/02/0300-0057/0

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°

2002 Plenum Publishing Corporation

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Holman, Chissick, and Totterdell

associations with depression and job satisfaction. Implications for theory, practice,
and future research are discussed.

KEY WORDS: performance monitoring; emotional labor; well-being; stress; call centers; customer
service.

A wide range of job, organizational, and environmental factors has been identi-
fied as antecedents of affect and well-being at work. One organizational factor
that has received less attention than most is performance monitoring. Performance
monitoring can be defined as those practices that involve “the observation, exami-
nation, or recording of employee work related behaviors (or all of these), with and
without technological assistance” (Stanton, 2000, p. 87). To its advocates, per-
formance monitoring enables the organization to monitor and improve employee
performance, to reduce costs and to ensure customer satisfaction (Alder, 1998;
Chalykoff & Kochan, 1989). Employees are thought to benefit because they can
receive accurate and timely feedback, have their performance recognized and as-
sessed fairly, improve their performance and develop new skills (Grant & Higgins,
1989). It has also been suggested that well-being is improved by, for example, de-
riving satisfaction from the knowledge of one’s improved performance and from
being better able to cope with work demands (Aiello & Shao, 1993; Bandura, 1997;
Hackman and Oldham, 1976; Stanton, 2000). To its critics, performance monitor-
ing is intrinsically threatening to employees because the information gained may
adversely affect employees’ remuneration or their relationship with coworkers
(Alder, 1998). Monitoring is also considered to intensify employees’ workload
and to increase the level of work demands (Smith, Carayon, Sanders, Lim, &
LeGrande, 1992). The threat of monitoring and the high level of demand are
thought to impact negatively on employee well-being.

There are, however, relatively few studies of performance monitoring as an

antecedent of affect and well-being, although existing studies do suggest a link to
employee stress (Aiello & Kolb, 1995; Chalykoff & Kochan, 1989; Smith et al.,
1992). This lack of research seems surprising given that performance monitoring is
widely used by organizations. Indeed, in 1992 it was estimated that 26 million U.S.
workers were monitored electronically

3

(Nussbaum, 1992; Ross, 1992) and that

between 1990 and 1992 approximately 70,000 U.S. companies spent $500 million
on monitoring software (Bylinsky, 1991; Halpern, 1992). Moreover, it is likely
that the number of employees being monitored has increased in the last 10 years.
One reason for this is the greater use and availability of technologies that make
performance monitoring easier and more viable (e.g., monitoring software, just-in-
time systems, total quality management systems, Waterson et al., 1997). Another

3

This does not include those monitored through nonelectronic means and thus the overall total is likely
to be higher.

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reason is the growth of call centers.

4

In call centers, performance monitoring

occurs through the continuous electronic monitoring of quantitative performance
indicators such as length of call, number of calls, and amount of time logged on
and off the system. In addition, a call can be listened to or recorded remotely (with
or without the employee’s knowledge) in order to assess its quality. Performance
monitoring is thus a highly prominent and pervasive feature of everyday life in call
centers. Indeed, the pervasiveness of performance monitoring in call centers has
led to them being labelled as “electronic panopticans” (Fernie and Metcalf, 1998);
it also makes call centers an excellent location in which to study performance
monitoring.

Despite the prominence and pervasiveness of performance monitoring in call

centers, very little research has been conducted in to its effects (Chalykoff &
Kochan, 1989, Smith et al., 1992). Furthermore, only a handful of studies have
focused on how different aspects of performance monitoring might relate to well-
being (Stanton, 2000), and these studies have generally examined the content of
monitoring (e.g., type, frequency, feedback processes) rather than other aspects of
monitoring (e.g., its purpose or perceived intensity). Research has also tended to
use global measures of stress (e.g., feeling stressed or not, Aiello & Kolb, 1995)
or measures of satisfaction (Chalykoff & Kochan, 1989). Few studies have used
well-validated measures of well-being that reflect the diverse ways in which affect
can be experienced, for example, anxiety, depression, or emotional exhaustion
(Smith et al., 1992). Another weakness of the performance monitoring literature
is that field studies have rarely, if ever, addressed the mechanisms that might link
performance monitoring to well-being. Finally, there have been few attempts to
assess the joint effects of monitoring and contextual factors (e.g., job control, job
demand, social support) on well-being or to assess the importance of monitoring
relative to other contextual factors (Carayon, 1994).

The purpose of the present study was to address these issues. Specifically, this

study had the following four aims. The first aim was to examine the relationship
between the nature, purpose and intensity of performance monitoring, and vari-
ous measures of employee well-being in a call center environment. The second
aim was to examine one mechanism that might mediate the relationship between
performance monitoring and well-being in a service context, namely, emotional
labor. The third aim was to examine the joint effects of performance monitoring
and contextual variables on employee well-being. The final aim was to examine
the relative importance of performance monitoring and contextual variables with
regard to well-being.

4

For example, call centers currently employ approximately 2% of the U.K. working population, which
is a rise from 1% in the mid 1990’s (Fernie & Metcalf, 1998). Although call centers vary in size
and purpose, central to all call centers are information technologies that integrate call management
systems with VDU technologies and customer data bases. This enables incoming and outgoing calls
to be easily distributed to available staff, as well as enabling information (e.g., customers’ details) to
be instantly accessed or inputted (or both).

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Holman, Chissick, and Totterdell

PERFORMANCE MONITORING

As noted, performance monitoring involves the observation, examination,

and recording of employee work behaviors (Stanton, 2000). Within organizations
it also normally involves feedback processes—although feedback is not necessar-
ily an aspect of monitoring. Performance monitoring has also been conceptualized
as existing in both “traditional” and “electronic” forms.

5

Traditional forms, such

as direct observation, listening to calls, work sampling, and self-report, tend to
be episodic and collect both qualitative and quantitative data. Electronic perfor-
mance monitoring involves the automatic and remote collection of quantitative
data (e.g., key strokes, call times). It also permits the continuous monitoring of
performance.

Traditional and electronic forms of performance monitoring vary according

to a range of characteristics (Carayon, 1993; Stanton, 2000). These characteristics
can be clustered into two main groups, namely, content and purpose. The “content”
of performance monitoring covers the more “objective” qualities of the monitoring
process. It includes: frequency (e.g., is it continuous or episodic, its regularity);
feedback (e.g., how data is fed back, how often it is fed back); performance cri-
teria (e.g., qualitative, quantitative, clarity); source (e.g., who or what collects the
data); and target (e.g., is monitoring at an individual or group level, which task is
monitored). The “purpose” of performance monitoring covers the uses to which
the performance data is put. For example, is the data used for punitive purposes,
developmental purposes, or to inform reward and payment decisions? In addi-
tion to content and purpose, performance monitoring research has highlighted a
third factor, “monitoring cognitions” (Stanton, 2000). This factor covers employee
perceptions of monitoring and includes attitudes toward monitoring (e.g., is it an
invasion of privacy), assessments of its fairness and whether the monitoring system
is trusted (Chalykoff & Kochan, 1989; Niehoff & Moorman, 1993). The perceived
intensity of monitoring has also been suggested as an important monitoring cog-
nition, but as yet it has not been studied empirically (Stanton, 2000).

PERFORMANCE MONITORING AND WELL-BEING

In laboratory and field studies, monitored employees (or participants) are

generally found to have higher levels of stress and dissatisfaction than nonmoni-
tored employees (Aiello et al., 1991; Aiello & Kolb; 1995, David & Henderson,
2000; Irving, Higgins, & Safeyeni, 1986).

6

In one of the more comprehensive

field studies, Smith et al. (1992) compared monitored and nonmonitored employ-
ees. Monitored employees reported higher levels of boredom, depression, anxiety,
anger, and fatigue.

5

While not ideal labels, we keep them as they are used by others in this field (e.g., Stanton, 2000).

6

One exception is the study by Nebeker and Tatum (1993), which found no difference.

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Other studies have focused on the relationship between various characteristics

of performance monitoring and well-being. Carayon (1994), in a reanalysis of the
Smith et al. (1992) data, focused on 14 performance monitoring characteristics. Of
the 14 measures, only two had a consistent relationship with employee stress. First,
if employees thought that performance monitoring presented a good picture of their
work to management, it was negatively associated with depression, anger, fatigue,
and job dissatisfaction. Second, if an employee’s performance data was compared
to other employees’ data, there was a positive association with depression, anger,
and fatigue. It is interesting to note that anxiety was not associated with any per-
formance monitoring characteristic. In a study of performance monitoring in a call
center, Chalykoff and Kochan (1989) found a positive relationship between job
satisfaction and the immediacy of feedback, clear rating criteria and whether the
feedback was positive. Like Carayon (1994), they too found no relationship with the
frequency of monitoring. They also found no relationship to attitudes about moni-
toring, such as whether it was an invasion of privacy or a good tool if used properly.

From the above it is apparent that, while being monitored is more stressful

than not being monitored, there is little evidence to indicate exactly what it is about
being monitored that makes it so much more stressful than not being monitored. The
strongest evidence suggests that feedback can have positive effects on well-being.
This contradicts any suggestion that monitoring produces only negative effects.

Given the paucity of studies on performance monitoring (especially in call

centers), more research is needed on how different aspects of performance moni-
toring relate to well being. In particular, research is needed that focuses on a wide
range of performance monitoring characteristics, for example, its content, purpose,
and monitoring cognitions. It is also important to examine whether performance
monitoring affects particular aspects of well-being or has more global effects. For
example, Carayon’s finding that performance monitoring was unrelated to anxiety
suggests it might only affect particular aspects of well-being (Carayon, 1994). It
is not possible at present to make reliable assertions as to whether monitoring has
specific or global effects. This is because previous research has tended to use global
measures of stress (i.e., whether the individual feels stressed or not) or measures
of satisfaction (Aiello & Kolb, 1995; Chalykoff & Kochan, 1989). This implies
that, as in the studies by Smith et al. (1992) and Carayon (1994), the diversity of
emotional experience should be measured.

Thus, the first aim of this study is to examine the relationship between differ-

ent aspects of employee well-being and the content of performance monitoring,
the purpose of performance monitoring and monitoring cognitions. How might
the different aspects of performance monitoring affect well-being? With regard
to the content of performance monitoring, two rival hypotheses exist. The first
hypothesis asserts that well-being may be improved by those aspects of the con-
tent of performance monitoring which pertain directly to the development of per-
formance (e.g., the feedback process, the clarity of performance criteria). The
performance-related content of performance is thought to increase an employee’s

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Holman, Chissick, and Totterdell

knowledge of his or her performance and to help improve the employee’s skills
and performance. Greater knowledge of one’s performance can reduce anxiety
about how one is viewed by the organization. The improvement in skills and per-
formance may improve a person’s ability to cope with work demands, and this
results in reduced anxiety and less emotional exhaustion (Jenkins & Maslach,
1994; Karasek & Theorell, 1990). The second hypothesis asserts that performance
monitoring is intrinsically threatening, because the information gained may affect
remuneration and promotion decisions or affect an employee’s relationship with
the employee’s colleagues or supervisor (or both). The fear of evaluation may
also heighten sensitivity to feedback and damage feelings of self-worth (Smith,
Carayon, & Miezio, 1986). Monitoring is also seen to intensify workload (as in-
creased surveillance means that the employee has less opportunity to reduce his
or her work rate) and increase cognitive demand as it is an additional factor to be
considered by the employee (Smith et al., 1992). The threat of monitoring and the
high level of demand are thought to impact negatively on employee well-being. As
current evidence seems to support the first explanation, the first hypothesis of this
study is:

Hypothesis 1: The performance-related content of performance monitoring will

be positively associated with well-being.

Performance monitoring can be used for a number of reasons and although

no research has been conducted on the purposes of monitoring (Stanton, 2000),
it is likely that when an employee perceives the purposes of monitoring to be
beneficial (e.g., developmental, ensuring correct standards of service) rather than
nonbeneficial (e.g., punitive), then performance monitoring will be positively as-
sociated with well-being. Indeed, beneficial purposes may reduce the likelihood
of monitoring being thought of as threatening and anxiety provoking. The second
hypothesis is:

Hypothesis 2: When the purpose of monitoring is perceived as beneficial, it will

be positively associated with well-being.

A range of employee monitoring cognitions could be studied, for example,

fairness, trust, and attitudes. In this study we decided to focus on intensity as it had
not been studied before. When monitoring is perceived as intense (i.e., that there
is no escape and that it is pervasive), individuals will feel under greater pressure
and perceive work demands to be higher. As higher levels of work pressure and
demands have generally been shown to be associated with lower levels of well-
being (Karasek & Theorell, 1990), the following hypothesis is proposed:

Hypothesis 3: The intensity of monitoring will be negatively associated with well-

being.

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EMOTIONAL LABOR AND CALL MONITORING

In service organizations, employees are generally required to manage their

emotional expression toward customers (Hochschild, 1983). In particular, em-
ployees are expected to display the appropriate emotional expression, whether
it be a display of positive emotion (e.g., “smiling down the phone” in call cen-
ters, Belt, Richardson, & Webster, 1999) or negative emotion (e.g., anger in bill
collectors, Sutton, 1991). The emotional display of employees is seen to be an
intrinsic and important aspect of the service provided, and the effort involved in
managing one’s emotions in exchange for a wage has been labelled “emotional
labor” (Hochschild, 1983, p. 7). For the organization, emotional labor has a number
of potential benefits, such as improved customer service, customer retention and
increased sales. For the employee, studies generally show that the effects of emo-
tional labor can be positive and negative (although a few studies show no effects,
e.g., Zerbe, 2000). For example, Zapf, Vogt, Seifert, Mertini, and Isic (1999) found
that the requirement to express positive emotions was associated with feelings of
both personal accomplishment and emotional exhaustion. Similarly, Schaubroeck
and Jones (2000) found that the requirement to express positive emotions was
associated with symptoms of ill health, while Parkinson (1991) found that more
emotionally expressive hairdressers received bigger tips.

Although the relationships between emotional labor and well-being are com-

plex, one aspect of emotional labor, called emotional dissonance, has been con-
sistently associated with lower well-being (Hochschild, 1983; Zapf et al., 1999).
Emotional dissonance occurs when there is a discrepancy between what a person
is required to express by the organization and what they feel. In response to this,
the individual can either display his or her “true” emotions or try to ensure that the
emotions displayed are in line with organizational requirements. If they choose the
latter option, two modes of emotional regulation may be deployed, surface acting
or deep acting (Hochschild, 1983). Surface acting involves the display of required
emotions but there is no attempt to actually feel or experience those emotions. For
example, an employee may “paste” a smile on her face even though she is feeling
unhappy. Thus, inherent in surface acting is a continued discrepancy between dis-
played and felt emotions. In contrast, workers who perform “deep acting” endeavor
to feel the required emotions as a means of creating an appropriate display of emo-
tion (Brotheridge & Lee, 1998). To perform deep acting, an employee can adopt
various strategies, such as attention deployment (think about events that call up
emotions needed), and cognitive change (reappraise the situation so its emotional
impact is lessened, Grandey, 2000).

The effort involved in managing one’s emotions is thought to decrease well-

being. Indeed, high levels of emotional management have been linked to emotional
exhaustion, a feeling of being used up, worn out and irritable in one’s personal
interactions (Brotheridge & Lee, 1998; Brotheridge & Grandey, 2002; Maslach &
Jackson, 1981). Furthermore, being in a state of dissonance can in itself be anxiety

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Holman, Chissick, and Totterdell

provoking (Carver, Lawrence, & Scheier, 1995), while surface acting may stifle
personal expression and this may be experienced as unpleasant and dissatisfying
(Rutter & Fielding, 1988). Continued and sustained feelings of dissonance and sur-
face acting (particularly faking and feeling false) may also result in depression, as
the feeling of “being a fake” and being false may damage one’s self worth (Bandura,
1997). Alternatively, deep acting may reduce dissonance and, therefore, anxiety.

Performance monitoring is one means through which organizational require-

ments are enforced. Performance monitoring may reduce the range of emotions
displayed by employees (by specifying what emotions can be displayed) and
increase the level of dissonance. This increase in dissonance and its regulation
using surface and deep acting may then affect well-being. This chain of reasoning
suggests that emotional labor will mediate the relationship between performance
monitoring and well-being. The following hypothesis is therefore proposed:

Hypothesis 4: Emotional labor will mediate the relationship between performance

monitoring and well-being.

WORK CONTEXT, PERFORMANCE MONITORING,

AND WELL-BEING

In separate reviews of the performance monitoring literature, Smith and

Amick (1989) and Carayon (1993) suggest that job control, job demand, and
social support are important factors to consider when examining the relationship
between work context, performance monitoring and well-being. Carayon (1993)
argues that, while performance monitoring will have direct effects on well-being,
its effects on well-being will also be indirect and mediated by the work context
(e.g., job design and supervisory style) (Rousseau, 1978). According to this idea,
performance monitoring indirectly affects well-being by simplifying work, reduc-
ing job control (Schleifer, 1990; Smith & Amick, 1989; Smith et al., 1992; Stanton
& Barnes Farrell, 1996) and increasing work demands (Smith et al., 1992). Smith,
Carayon, and Miezio (1986) also found that the introduction of performance mon-
itoring produces a stricter and more coercive style of supervision. These changes
in work context are then seen to impact negatively on employee well-being. The
following hypothesis is therefore proposed.

Hypothesis 5: Job control, job demands, and supervisory support will mediate the

relationship between performance monitoring and well-being.

Carayon (1993) also argues that the work context will moderate the relation-

ship between performance monitoring and well-being. In particular, it is expected
that job control, job demands, and supervisory support will affect the impact of the
intensity of monitoring. When job control and supervisory support are high they
will act as buffers, reducing the negative impact of intensity on well-being. Job
demand will act as a “multiplier.” When job demand is high, it will increase

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the negative impact of intensity on well-being. With regard to the content and
purpose of monitoring, the supervisor could affect the content and purpose of per-
formance monitoring by, for example, deciding to use it for punitive purposes or
to increase the level of feedback. As such, when supervisory support is high it will
increase the impact that the content and purpose of monitoring have on well-being.
On the basis of the above, the following hypotheses are proposed:

Hypothesis 6: Job control, job demands, and supervisory support will moderate

the relationship between the intensity of monitoring and well-being.

Hypothesis 7: Supervisory support will moderate the relationship between the

content and purpose of call monitoring and well-being.

Carayon (1994) also examined the effects of performance monitoring characte-
ristics on well-being relative to other work context variables such as workload
demand, variation in workload, and job control. He found that workload demand
and job control tended to have much stronger relationships to well-being than
performance monitoring characteristics. However, this research was not conducted
in a call center environment where performance monitoring is more pervasive. In
such a context, performance monitoring may have a much stronger relationship
with well-being relative to other work context variables. The following research
question was therefore set.

Research Question 1: What are the relative effects of performance monitor-

ing characteristics and work context variables on well-being in a call center
environment?

METHOD

Sample and Procedure

The present research was conducted in two call centers, “Mortgage-call” and

“Loan-call,” that were part of a U.K. bank. The data for this study was collected as
part of a larger longitudinal investigation into employee attitudes and well-being in
call centers. The research was conducted mainly by a questionnaire administered
on site. Prior to the survey administration, interviews with four Call Center Agents
(CSAs) and two supervisors concerning call monitoring were conducted and the
information obtained was used in the questionnaire design. It was stressed that
participation in the research was entirely voluntary and confidentiality was guar-
anteed. The survey took place during normal working hours and questionnaires
were returned to the researcher on site. A total of 347 questionnaires were returned
by CSAs. This represented a response rate of 79%. Of the total sample, 70.6% were
female and 29.4% were male. The mean age was 32.3 years (range 19–57). The av-
erage job tenure was 28 months, and average time with the company was 45 months.

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Description of Cases and Performance Monitoring Procedures

At both sites, CSAs spent about 80–90% of their time answering incom-

ing calls that were mainly from external customers. The remaining time was
spent in team meetings and off-line administration. At Mortgage-call, a CSA’s
job entailed taking incoming calls from customers, bank branches, and solicitors
concerning mortgage enquiries. At “Loan-call,” CSAs took incoming calls re-
garding loan applications and queries. CSAs were also expected to sell loan
insurance.

CSAs were monitored similarly at both sites, although there were small dif-

ferences. At both sites, continuous electronic performance monitoring (via a man-
agement information system) was used to collect quantitative performance data
on logging-in and out times, average call time, average time unavailable, and av-
erage call rate. This information was circulated to CSAs on a daily basis. Episodic
traditional monitoring, namely listening to calls, was conducted in three ways.
Firstly, “side-by-side,” whereby the supervisor sits next to the CSA while they
take a call. Secondly, “remote” monitoring, where the supervisor sits separately
from the CSA, often out of sight, and listens to the CSA’s calls without the agent’s
knowledge. Thirdly, calls may be randomly taped and then listened to by the su-
pervisor on a later occasion. The dominant method used was remote monitoring.
The supervisor graded the content of the call according to a specific guideline. At
Mortgage-call a guideline of eight areas, such as “greeting,” “identify and analyse
customer needs,” and “professionalism,” was used. To obtain an “exceed” rating
with regard to professionalism, CSAs had to, for example, “demonstrate interest in
helping the customer,” “have a pleasant, friendly, approachable, and professional
tone,” offer “sincere apologies” and be “patient with difficult and unresponsive
customers.” At Loan-call, CSAs had to follow a call-guide that indicated what
should ideally be said to the customer. The call-guide was split into 12 sections
(e.g., introduction, gathering information, questioning) and included recommen-
dations about emotional display (e.g., shows empathy). CSAs received feedback
relating to calls during “coaching” sessions. Employees were meant to have their
calls listened to from three to six times a month, although in practice it was some
times less than this. Monitoring information made up 65% of the CSA’s Perfor-
mance Management plans. Performance management reviews took place once a
quarter and determined promotion and pay levels.

Measures

Performance Monitoring

The content, purpose, and intensity of performance monitoring were mea-

sured. The content of performance monitoring was measured using five items and
the items pertained directly to those aspects of the content of monitoring that are

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performance-related. For this reason the scale is referred to as the “performance-
related content of monitoring.” The five items were partly based on items used by
Chalykoff and Kochan (1989) and included four questions on traditional perfor-
mance monitoring. This covered the frequency of call monitoring, clarity of perfor-
mance criteria, the immediacy of feedback and whether the feedback was positive.
Another question covering the frequency of feedback received from continuous
electronic monitoring was added. Both traditional and electronic forms of moni-
toring were covered and this is in keeping with recommendations by Lund (1992).
A 5-point scale was used (Not at all to A great deal;

α = 0.75). The purpose of

monitoring was a newly constructed 3-item scale (sample items, “The purpose
of call monitoring is to ensure I provide the correct level of customer service,”
“The purpose of call monitoring is to punish me rather than develop me” [reverse
scored]). For reasons of clarity we will refer to this scale as “beneficial-purpose
of monitoring.” The perceived intensity of performance monitoring was a 5-item
scale covering the intensity of both the electronic and traditional forms of moni-
toring (sample items, “Call monitoring, e.g., remote, side by side, at work is too
intense” and “Monitoring of statistics increases the pressure I feel under.” For pur-
pose and intensity of call monitoring, a 5-point scale was used (Strongly disagree
to Strongly agree) and the reliabilities were

α = 0.74 and α = 0.88 respectively.

Emotional Labor

With regard to emotional labor, emotional dissonance, surface acting, and

deep acting were measured. Emotional dissonance was measured using a newly
constructed 3-item scale (sample items; “I often feel there is a discrepancy between
what I feel and the emotions I am required to express to customers” and “There’s
no difference between the emotions I’m expected to express to customers and how
I feel” [reverse scored]). A 5-point scale was used (Strongly disagree to Strongly
agree
). Surface acting and deep acting were measured using Brotheridge and Lee’s
3-item scales (Brotheridge & Lee, 1998). A sample item for surface acting was “In
order to do your job effectively, how often do you fake a good mood?” A sample
item for deep acting was “how often do you try to actually experience the emotions
you display to customers?” Both items used a 5-point scale (Not at all to A great
deal
). The reliabilities for emotional dissonance, surface acting, and deep acting
were, respectively,

α = 0.76, α = 0.85, and α = 0.90.

Job Context

Adapted versions of the Jackson, Wall, Martin, and Davids’ scales were used

to measure job control and job demand (Jackson, Wall, Martin, & David, 1993).
Items were reworded where necessary to reflect a call center environment. Speci-
fically, job control was measured by a 5-item scale (sample item, “Can you vary

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Holman, Chissick, and Totterdell

how you talk with customers?”;

α = 0.80). Job demand was measured by the

problem-solving demand scale and had five items (sample item, “Do you have to
solve problems which have no obvious correct answer?”;

α = 0.77). Both scales

used a 5-point scale (Not at all to A great deal). Supervisor support was based
on a measure used by Axtell et al. (2000) and consisted of six items relating to
the quality of supervisory style (e.g., “Does your supervisor discuss and solve
problems with you?”;

α = 0.79).

Well-Being

Four measures of job-related well-being were used, the first being “Intensity

of Emotional Exhaustion” (Maslach & Jackson, 1981). Space limitations meant
that only the four items that loaded most highly on “Emotional Exhaustion” in
Maslach and Jackson’s study were used (Maslach & Jackson, 1981). A sample
item was “Feel emotionally drained from your work.” A 7-point scale was used
(Very Mildly to Very Strongly;

α = .93). Anxiety and Depression were measured

using six item scales developed by Warr (1990). Both scales asked about feelings
experienced at work over the last month. Feelings on the anxiety scale included
tense, worried, calm, and relaxed. Feelings on the depression scale included mis-
erable, depressed, and optimistic. A 5-point scale was used (Never to All of the
time
) and the reliabilities were

α = 0.83 and α = 0.84 respectively. Job satisfac-

tion was measured using Warr, Cook, and Wall’s scale containing 15 items for
example, physical work conditions, job security, recognition for good work, and
amount of responsibility (Warr, Cook, & Wall, 1979). A sample item was “How
satisfied are you with your colleagues.” A 7-point scale (Extremely dissatisfied to
Extremely satisfied) was used (

α = 0.87). It is recognized that job satisfaction, as

an attitude, has both affective and cognitive components (Eagly & Chaiken, 1993;
Fisher, 2000; Weiss & Cropanzano, 1996). It was included in this study as we
were interested in its affective component and in order to facilitate comparison
with previous research.

RESULTS

Zero-order correlations and means of the main study variables are shown in

Table I. Focusing on correlations between performance monitoring variables, it is
evident that the performance-related content of monitoring was unrelated to inten-
sity of monitoring. The performance-related content of monitoring was, however,
positively related to the beneficial-purpose of monitoring (r

= .30, p < .01), while

the beneficial-purpose of monitoring was negatively related to intensity (r

= −.42,

p

< .01). The sizes of the correlations between the monitoring variables suggests

that they are separate constructs. Of the correlations between the emotional labor
variables, deep acting was related to surface acting (r

= .37, p < .01) but not

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T

able

I.

Means,

Standard

De

viations,

and

Correlations

Between

the

Main

Study

V

ariables

(N

=

347)

MS

D

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

1.

Age

(years)

32.22

8.69

2.

Gender

0.29

0.46

.28

∗∗∗

(male

=

1)

3.

Job

tenure

27.38

25.83

.40

∗∗∗

.22

∗∗∗

(months)

4.

Content

of

3.37

0.84

.03

.04

.08

performance

monitoring

5.

Purpose

of

3.94

0.66

.04

.06

.02

.30

∗∗∗

performance

monitoring

6.

Intensity

of

3.03

0.95

.13

.09

.02

.07

.42

∗∗

performance

monitoring

7.

Emotional

3.41

0.76

.16

∗∗

.06

.08

.08

.16

∗∗

.25

∗∗∗

dissonance

8.

Surf

ace

2.67

1.04

.18

∗∗∗

.00

.02

.07

.13

.19

∗∗∗

.39

∗∗∗

acting

9.

Deep

acting

2.30

1.00

.02

.02

.02

.06

.04

.10

.07

.37

∗∗∗

10.

Emotional

3.19

1.74

.01

.02

.12*

.07

.18

∗∗∗

.35

∗∗∗

.27

∗∗∗

.36

∗∗∗

.14

∗∗

exhaustion

11.

Job

4.41

0.81

.14

.15

∗∗

.09

.38

∗∗∗

.41

∗∗∗

.29

∗∗∗

.33

∗∗∗

.28

.06

.39

satisf

action

12.

Job-related

2.78

0.73

.02

.09

.03

.09

.11

.35

∗∗∗

.27

∗∗∗

.28

∗∗∗

.11

.67

.37

∗∗∗

anxiety

13.

Job-related

2.63

0.75

.08

.04

.08

.17

∗∗

.25

∗∗∗

.31

∗∗∗

.32

∗∗∗

.29

∗∗∗

.05

.58

.59

∗∗∗

.67

∗∗∗

depression

14.

Job

control

2.56

0.88

.09

.22

.05

.05

.15

∗∗

.32

∗∗∗

.15

∗∗

.20

∗∗∗

.04

.17

∗∗∗

.17

∗∗∗

.27

∗∗∗

.26

∗∗

15.

Problem

3.51

0.75

.00

.05

.08

.09

.05

.18

∗∗∗

.06

.18

∗∗∗

.05

.22

∗∗∗

.15

∗∗

.13

∗∗

.04

.03

solving

demand

16.

Supervisor

3.67

0.76

.05

.01

.01

.53

∗∗∗

.43

∗∗∗

.32

∗∗∗

.23

∗∗∗

.19

∗∗

.02

.26

∗∗∗

.55

∗∗∗

.24

∗∗∗

.33

∗∗∗

.17

∗∗

.11

support

p

<.

05

.

∗∗

p

<.

01.

∗∗∗

p

<.

001.

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Holman, Chissick, and Totterdell

Table II. Results of Hierarchical Regressions: The Effect of Performance Monitoring on Well-

Being (N

= 347)

Emotional

exhaustion

Anxiety

Depression

Job satisfaction

1R

2

β

1R

2

β

1R

2

β

1R

2

β

All regressions

Step 1: Control

.00

.01

.03

.04

Regression 1

Step 2: Content of monitoring

.00

.06 .01

.10 .02

∗∗

.15 .13

∗∗∗

.37

Regression 2

Step 2: Purpose of monitoring

.03

∗∗

.17 .01

.10 .06

∗∗∗

.24 .18

∗∗∗

.42

Regression 3

Step 2: Intensity of monitoring

.13

∗∗∗

.38 .12

∗∗∗

.36

.12

∗∗∗

.36 .13

∗∗∗

.37

∗∗

p

< .01.

∗∗∗

p

< .001.

emotional dissonance. Emotional dissonance and surface acting were positively
correlated (r

= .39, p < .01). The sizes of the correlations between the emotional

labor variables suggests that they are separate constructs.

Relationship of Performance Monitoring to Well-Being

To test the first three hypotheses, a series of hierarchical regressions were

conducted for each of the well-being measures. At step one, control variables
were entered, namely, site (dummy coded), age, gender, and job tenure. The
same control variables were used in all subsequent analyses. At step two, the
appropriate performance monitoring variable was entered. The results are shown
in Table II. From Table II, it can be seen that the performance-related content
of performance monitoring was unrelated to emotional exhaustion and anxiety,
negatively associated with depression (

β = −.15, p < .01) and positively associ-

ated with job satisfaction (

β = .37, p < .01). Hypothesis 1, that the performance-

related content of call monitoring will be positively associated with well-being,
was partially confirmed. Hypothesis 2, that when the purpose of monitoring is ben-
eficial it will be positively associated with well-being, and Hypothesis 3, that the
intensity of monitoring will be negatively associated with well-being, were gener-
ally confirmed. Specifically, the beneficial-purpose of monitoring was negatively
associated with emotional exhaustion and depression (

β = −.17, p < .01, and

β = −.24, p < .01 respectively), but positively associated with job satisfaction
(

β = .42, p < .01). The intensity of monitoring was associated with all the mea-

sures of well-being. Intensity was positively associated with emotional exhaustion,
anxiety, and depression (respectively,

β = .38, β = .36, β = .36, all p < .01) and

negatively associated with job satisfaction (

β = −.37, p < .01). It is also worth

noting that the level of association between well-being and intensity was consis-
tently higher than for the performance-related content or beneficial-purpose of

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Performance Monitoring, Emotional Labor and Well-Being

71

monitoring variables. The intensity of monitoring accounted for 12–13% of the
remaining variance, after the control variables had been entered, for each of the
well-being measures.

Relationship of Call Monitoring to Emotional Labor and Well-Being

Hypothesis 4 stated that emotional labor (manifest as dissonance followed by

surface or deep acting) would mediate the relationship between performance mon-
itoring and well-being. Following Baron and Kenny (1986), the test for mediation
was carried out in two stages. The first stage examined whether the following
conditions exist: the independent variable must affect the mediator, the indepen-
dent variable must affect the dependent variable, and the mediator must affect
the dependent variable. These initial conditions must be met if a mediation can
be said to exit. These conditions were not met with regard to deep acting and
most of the other variables, and with regard to the performance-related content of
monitoring and both emotional dissonance and surface acting. Deep acting and
the performance-related content of monitoring were not included in further medi-
ation analyses. The second stage involved the test for mediation. Thus, for each of
the well-being measures, control variables were entered at step one, followed by
the appropriate monitoring measure at step two. At step three, emotional disso-
nance was entered and at step four, surface acting. A mediated effect is shown when
the effect of the independent variable on the dependent variable is nonsignificant
when the effects of the mediator(s) are partialled out. We found no mediation
effects, as the performance monitoring variables were still significantly related
to the dependent variable, indicating that they had direct effects on well-being
unmediated by emotional labor.

However, we were still interested to explore the separate relationships be-

tween performance monitoring and emotional labor (manifest as dissonance fol-
lowed by surface or deep acting), and emotional labor and well-being. Two further
sets of hierarchical regressions were therefore conducted. The first set of regres-
sions examined whether dissonance mediated the relationship between perfor-
mance monitoring and surface acting. To test this, surface acting was the dependent
variable and control variables were entered at step one. At step two the appropri-
ate monitoring variable was entered (purpose or intensity), followed by emotional
dissonance at step three. The results in Table III show that when emotional disso-
nance was entered, the relationship between performance monitoring and surface
acting became nonsignificant. Emotional dissonance thus mediates the relation-
ship between the beneficial-purpose and intensity of monitoring and surface acting.
The second additional set of regressions found that surface acting did not mediate
the relationship between dissonance and well-being, and further regression anal-
yses confirmed that emotional dissonance and surface acting had direct effects on
well-being.

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Table III.

Results of Hierarchical Regressions: Emotional Dissonance

Mediating Between Performance Monitoring and Surface Acting (N

= 347)

β at each step

1

2

3

Regression 1

Step 1: Controls

Step 2: Purpose of monitoring

.14

∗∗

.08

Step 3: Emotional dissonance

.36

∗∗∗

R

2

.08

∗∗

.10

∗∗

.22

∗∗

1R

2

.02

.12

∗∗

Regression 2

Step 1: Controls

Step 2: Intensity of monitoring

.19

.09

Step 3: Emotional dissonance

.35

∗∗∗

R

2

.08

.11

∗∗

.22

∗∗∗

1R

2

.04

.11

Note. Regression 1: Surface acting as dependent and purpose of monitoring as
independent variable. Regression 2: Surface acting as dependent and intensity
of monitoring as independent variable.

∗∗

p

< .01.

∗∗∗

p

< .001.

Relationship of Work Context, Performance Monitoring,

and Well-Being

Hypothesis 5 stated that job control, job demands, and supervisory support

will mediate the relationship between performance monitoring and well-being.
To test this a series of hierarchical regressions were conducted with each of the
well-being meaures as the dependent variable. At step one, control variables were
entered, at step two, the appropriate performance monitoring variable was entered,
and at step three, the appropriate work context variable (i.e., job control, problem
solving demand, supervisor support) was entered. Hypothesis 5 was not confirmed
as no mediation effects were found. Further analysis also revealed that perfor-
mance monitoring did not mediate the relationship between work context and
well-being.

Hypotheses 6 and 7 were concerned with the moderating effects of the work

context on the relationship between performance monitoring and well-being. To
test these hypotheses, a series of hierarchical moderated regressions were con-
ducted with each well-being measure as the dependent variable. All variables were
standardized prior to analysis. At step one, control variables were entered, followed
by the appropriate performance monitoring variable at step two and the appropri-
ate work context variable at step three. Finally, at step four, the appropriate cross-
product term was entered (i.e., performance monitoring variable

× work context

variable). A consistent and significant pattern of interactions was found, but only
with regard to the intensity of monitoring and two work context measures, namely,
job control and supervisor support. Only these results are shown in Table IV.

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Table IV. Results of Hierarchical Moderated Regressions: The Moderating Effect of Job Control
and Supervisor Support on the Relationship Between the Intensity of Performance Monitoring and

Well-Being (N

= 347)

Emotional

exhaustion

Anxiety

Depression

Job satisfaction

1R

2

β

1R

2

β

1R

2

β

1R

2

β

All regressions

Step 1: Controls

.00

.01

.03

.04

Step 2: Intensity of monitoring

.13

∗∗∗

.38 .12

∗∗∗

.36 .12

∗∗∗

.36 .13

∗∗∗

.37

Regression 1

Step 3: Job control

.02

∗∗

.16 .04

∗∗∗

.23 .08

∗∗∗

.33 .03

∗∗∗

.20

Step 4: Interaction term

.04

∗∗∗

.71 .03

∗∗

.58 .01

.41 .02

∗∗

.46

Regression 2

Step 3: Supervisor support

.02

∗∗

.16 .02

∗∗

.15 .06

∗∗∗

.26 .21

∗∗∗

.49

Step 4: Interaction term

.01

.52 .02

∗∗

.58 .02

∗∗∗

.69 .00

.13

p

< .05.

∗∗

p

< .01.

∗∗∗

p

< .001.

Table IV shows that there were significant interactions between job control

and the intensity of monitoring with regard to emotional exhaustion ( p

< .01),

anxiety ( p

< .01), depression (p < .05), and job satisfaction (p < .01). There

were also significant interactions between supervisor support and the intensity of
monitoring with regard to emotional exhaustion ( p

< .05), anxiety (p < .01), and

depression ( p

< .01). When plotted the interactions were in the form predicted.

For example, from Fig. 1 it can be seen that when the intensity of monitoring
was high, it was associated with low levels of anxiety when job control was high.
When job control was low, high intensity was associated with high levels of anxiety.
Overall, the results from the moderated regression analysis offer partial support for
Hypothesis 6. Job control and supervisor support may thus act to buffer the effects
of the intensity of monitoring on well-being. Hypothesis 7 was not confirmed as

Fig. 1. Job-related anxiety as a function of method control and intensity

of monitoring.

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Holman, Chissick, and Totterdell

Table V. Stepwise Hierarchical Regressions of Effects of Performance Monitoring Characteristics and

Work Context Variables on Well-Being (N

= 347)

Step 2 variables entered stepwise

1R

2

β

Emotional exhaustion

1. Intensity of performance monitoring

.13

∗∗∗

.37

2. Supervisor support

.03

∗∗

.17

3. Prob-solving demands

.02

∗∗

.15

4. Job control

.02

∗∗

.15

Anxiety

1. Intensity of performance monitoring

.12

∗∗∗

.35

2. Job control

.04

∗∗∗

.23

3. Supervisor support

.02

∗∗

.14

4. Purpose of performance monitoring

.01

∗∗

.13

Depression

1. Supervisor support

.13

∗∗∗

.36

2. Job control

.08

∗∗∗

.32

3. Intensity of performance monitoring

.03

∗∗∗

.20

Job satisfaction

1. Supervisor support

.32

∗∗∗

.57

2. Purpose of performance monitoring

.04

∗∗∗

.21

3. Job control

.02

∗∗∗

.15

4. Prob-solving demands

.02

∗∗∗

.14

5. Content of performance monitoring

.01

.12

p

< .05.

∗∗

p

< .01.

∗∗∗

p

< .001.

supervisor support did not moderate the relationship between the performance-
related content and beneficial-purpose of call monitoring and well-being.

To examine the relative effects of performance monitoring characteristics

and work context variables on well-being, a series of stepwise regressions were
conducted with each well-being measure as the dependent variable. At step one,
control variables were entered. At step two, all the performance monitoring and
work context variables were entered stepwise. From Table V, it is evident that the in-
tensity of monitoring has relatively higher associations with emotional exhaustion
(

β = .37, p < .01) and anxiety (β = .35, p < .01) than other performance moni-

toring variables and work context variables. Supervisor support has higher relative
levels of association with depression (

β = −.36, p < .01) and job satisfaction

(

β = .57, p < .01) than the other variables. Overall, supervisor support and job

control exhibit a more consistent and relatively higher level of association with the
well-being measures.

DISCUSSION

The findings of this study show that performance monitoring in call centers is

an important antecedent of well-being and emotional labor, although the impact of
performance monitoring is not uniform. Thus, the various aspects of performance
monitoring had a positive and negative relationship with well-being. In particular,
and in line with previous work by Chalykoff and Kochan (1989) and Carayon
(1994), the performance-related content of monitoring was associated with low

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Performance Monitoring, Emotional Labor and Well-Being

75

depression and high job satisfaction but was unrelated to emotional exhaustion and
anxiety. This indicates that when clear performance criteria are developed and when
positive feedback is given regularly, the monitoring system will be associated with
greater well-being. The beneficial-purpose of monitoring was also associated with
low emotional exhaustion, low depression and high job satisfaction. Taken together,
these findings suggest that monitoring can play a role in improving well-being
when it is seen to be part of a broader system aimed at improving employees’
skills and abilities. It is the employee’s increased ability to cope with demand that
produces the improvements in well-being. The results do not support the argument
that monitoring is an intrinsically threatening and anxiety-provoking event.

Although the performance-related content and beneficial-purpose of monitor-

ing are positively associated with well-being, the perceived intensity of monitoring
had a strong negative association with all four measures of well-being. This nega-
tive relationship may be caused by the perceived intensity of the monitoring process
encouraging employees to focus inward on the effectiveness of their actions. This
may be beneficial in some circumstances, but it also means that greater effort
and attention is given to tasks that may normally be performed effortlessly. The
increase in efforts to regulate behavior (as evidenced by the positive relationship
between intensity and surface acting) means that more cognitive resources will be
devoted to the task at hand. Over time this may cause cognitive resources to be-
come depleted more rapidly, and it is this depletion of cognitive resources that has
been linked to higher anxiety and depression (Kuhl, 1992).

The finding that the intensity of monitoring accounts for much of the neg-

ative effects of monitoring on well-being addresses the fact that, although previ-
ous research has found that monitored employees reported worse well-being than
nonmonitored employees, it did not single out the performance monitoring char-
acteristics that caused this lower well-being. Indeed, the most consistent evidence
pointed to those characteristics that had positive effects on well-being. This study
has thus demonstrated that it is the perceived intensity of monitoring that accounts
for its negative effects. One issue arising from this is why do some people per-
ceive intensity to be higher than others? This study would seem to suggest that
it is not necessarily due to the frequency of monitoring, as there was no relation-
ship between the content and intensity of monitoring. Other individual, job, and
organizational factors may therefore play a part. For example, individual differ-
ences such as self-efficacy (Bandura, 1997), personality and affectivity (Weiss &
Cropanzano, 1996), as well as differences in the perception of the nature and type
of performance criteria measured (i.e., some may be seen to be more intrusive)
may play a role.

A further point worth raising is that the performance-related content of mon-

itoring has specific effects on well-being. Thus, according to Warr’s typology
of employee well-being (Warr, 1996), the performance-related content of mon-
itoring tends to be associated with pleasurable and aroused states of well-being
(e.g., enthusiastic, cheerful, happy) rather than unpleasurable aroused states (e.g.,

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Holman, Chissick, and Totterdell

anxious, tense) or unpleasurable unaroused states (e.g., gloomy, fatigued, sad). The
beneficial-purpose and intensity of monitoring had more global affects on well-
being. However, it can also be noted that, from the examination of relative effects,
the intensity of monitoring was more highly associated with unpleasant aroused
states (e.g., anxiety) and unpleasant unaroused states (e.g., emotional exhaustion).

The second main finding of this paper is that performance monitoring can be

an antecedent of emotional labor (i.e., manifest as emotional dissonance followed
by surface acting or deep acting) in call centers. Thus, emotional dissonance was
found to mediate the relationship between the beneficial purpose of monitoring and
surface acting. Of particular interest here are the reasons why a beneficial purpose
of monitoring may act to reduce emotional dissonance. One explanation is that a
beneficial purpose may lower an employee’s anxiety about being punished, or it
may increase their enthusiasm. In either case, the effect should lead to a reduction
in emotional dissonance and subsequent efforts to regulate emotion. Emotional
dissonance also mediated the relationship between the intensity of monitoring
and surface acting. This might be explained by the fact that the perception of
intense monitoring may make the person more aware of their emotional states and,
consequentially, of any dissonance that occurs.

In keeping with earlier research, emotional dissonance and surface acting were

also found to be directly and negatively associated with well-being (Zapf et al.,
1999). Thus, while the relationship between performance monitoring, emotional
labor, and well-being was not in the hypothesized form, emotional dissonance and
surface acting do seem to play a role in this relationship. However, it should be noted
that, against expectations, deep acting was unrelated to emotional dissonance. A
possible reason for this is that deep acting is a response to emotional dissonance
that then reduces emotional dissonance, which has the effect of cancelling out any
relationship that might be found when general levels of emotional dissonance are
measured. This points to the difficulty of studying emotional labor, particularly
through survey-based methods (Grandey, 2000). Indeed, research is clearly needed
that measures both the dissonance felt before attempts to regulate emotion and the
dissonance felt after attempts to regulate emotion. This might be best achieved
through experience sampling methodologies (Totterdell & Parkinson, 1999; Weiss,
Nicholas, & Daus, 1999).

An examination of how the work context affected the relationship between

performance monitoring and well-being revealed only small interaction effects and
no mediated effects. In particular, job control and supervisor were found to play a
small role in buffering the impact of the perceived intensity of performance mon-
itoring on well-being. One surprising finding was that supervisor support neither
mediated nor moderated the relationship between the content and purpose of mon-
itoring and well-being. The reasons for this are unclear, but it does indicate that,
in this context, variation within the performance-related content and the beneficial
purpose of monitoring are probably caused by other factors such as departmental

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policies and culture. For example, departmental policies may strongly dictate the
content of performance monitoring in a call center and the supervisor’s style of
management may therefore have little effect on it.

With regard to relative effects, the intensity of monitoring appears to have

stronger effects on emotional exhaustion and anxiety than the other work context
variables or performance monitoring variables that were included in this study.
In contrast, supervisor support had a higher level of association with well-being
than the performance-related content and beneficial-purpose of monitoring. This
is in line with Carayon’s study (Carayon, 1994) that found that the work context
variables had higher associations with well-being than content-based performance
monitoring variables (it must be noted that this study did not examine the intensity
of monitoring).

The strong relationship between the perceived intensity of monitoring and

well-being has an important practical implication, namely, that every effort should
be made to reduce the perception that monitoring is intense. It is possible that the
perception of intensity is linked to the number and type of performance measures
used. Lowering the number and changing the type of performance measures may
reduce the perception that every aspect of behavior is monitored and decrease the
monitoring system’s pervasiveness. It might be argued, however, that any reduction
in the number of criteria may adversely affect the effectiveness of the performance
appraisal process. In response, it can be argued that feelings of intensity may
result in the performance appraisal criteria being devalued; and criteria need to be
valued if they are to be of use. Thus, removing nonessential performance criteria
should reduce intensity and improve the performance appraisal process. Job control
should also be increased by reducing restrictions on what an employee can say (this
is particularly pertinent to call centers that use scripts) and by involving employees
in the design of the monitoring system (Chalykoff & Kochan, 1989).

A further practical implication is that the monitoring system should involve

frequent and positive feedback and be based on clear performance criteria. More-
over, performance monitoring should be recognized as being part of a system that
aims to develop employees’ skills and performance and be designed so that it is
closely linked to other support and development practices such as performance
appraisal and coaching. By linking monitoring to these practices, the likelihood
of monitoring being accepted, and its positive impact on well-being, should in-
crease. The finding that supervisors can play a role in reducing the negative effects
of intensity on well-being implies that they should be given training on conduct-
ing performance appraisals. The need to invest in the training of supervisors is
acutely important in call centers, where CSAs are often promoted from within
to this role. This can lead to a situation where new supervisors have to deal
with sensitive issues (such as giving feedback on performance) under demand-
ing conditions, but are relatively inexperienced and ill equipped to cope with such
tasks.

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Holman, Chissick, and Totterdell

Although the present study has a number of relevant findings, it is appropriate

to highlight several limitations. The first is that the study is cross-sectional and
the direction of causality cannot be confirmed. Second, common method variance
presents a potential source of invalidity to substantive interpretation. However,
while such biases can cause self-ratings to be associated with self-reported out-
comes, they would act against differential effects of the kind observed. A tendency
to respond positively or negatively would result in associations among all the vari-
ables but not in certain performance monitoring variables being positively related
to well-being and others negatively associated. Only demand characteristics of a
very sophisticated kind would artifactually create such effects. The use of self-
ratings might also be seen as problematic. Third, questions can be raised about the
extent to which these findings will generalize to organizations other than call cen-
ters. The prominence of performance monitoring in call centers may exacerbate the
strength of relationships found. In other organizations the effects of performance
monitoring may be much lower.

Future research would clearly benefit from being longitudinal and multi-

method. Equally important is the need to ground future research in this area in the-
ories of emotional regulation (e.g., Gross, 1998), theories that specify the structure,
causes and consequences of affective experiences at work (Weiss & Cropanzano,
1996) and in theories that posit alternative mechanisms (Karasek & Theorell,
1990). Thus, emotional labor is only one way that emotions might be regulated at
work in response to performance monitoring. Performance monitoring may affect
a whole host of regulatory strategies and these need to be addressed (Parkinson &
Totterdell, 1999). The causes of emotions at work could be strengthened by study-
ing a wider variety of “content” performance monitoring characteristics (e.g.,
source, target, the inclusion of positive and negative forms of feedback) and “moni-
toring cognitions” (e.g., trust, fairness; Stanton, 2000). The individual, job, and or-
ganizational factors that affect the perception of performance monitoring intensity
require further study. Another important mechanism that can be referred to as “the
performance and skill development” mechanism that is, how improvements in skill
increase employees’ ability to cope with work demands and the effects this has on
self-efficacy and well-being (Bandura, 1997; Jenkins & Maslach, 1994; Karasek &
Theorell, 1990). Future research should also examine the real-time consequences
(e.g., affect, customer service, emotional displays) of monitoring using diary meth-
ods or similar (Totterdell & Parkinson, 1999; Weiss, Nicholas, & Daus, 1999).

In summary, this study has further illuminated the relationship between per-

formance monitoring, work context, and well-being. In particular, it has shown
that performance monitoring as an important antecedent of well-being and one
that has both a positive and negative impact on well-being. However, the exact
mechanisms by which this occurs requires further research. This study has also
demonstrated that the work context can moderate the relationship between the
intensity of monitoring and well-being, although the effect of work context may
be relatively small. In all, this suggests that it is critical for practitioners, especially

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in a call center environment, to situate performance monitoring within a broader
system of employee development and to ensure that the monitoring system is not
viewed as intense.

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