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expand oiir activity to other EU countries. If you think about owners of big recreational gardens you can simply notice they are generous or even wasteful and do not spare money if they buy something to their predous gardens.

1.1.2. Market Research

Despite our very limited abilities we have taken quite detailed market research. We have surveyed customers of garden superstores and visitors of a website we prepared and which is about taking care of plants and whole gardens. This way we attracted people who we are going to address our offer and checked if they would be interested in buying our futurę product. Rosul ts were really surprising. We have found out that there is huge but hidden demand for brand new product in tliis area. Besides we have got profile of our potential customer which matches our earlier expectations. It is going to be wealthy person, who has a good job and earns enough money to highly appreciate his free time.

Regarding social acceptance of our product we are surę it is going to be highly positive thanks to ecological advantages of used materiał mentioned above.

In matter of competition there are some promising facts. Nonę of our futurę competitors use as cheap and effective materiał as ours. It makes us practically surę tliat they will not be able to compete with us and they will have to limit their market participation.

1.2. Marketing Strategy

1.2.1.    Product

We are going to sell our product in garden superstores like Obi or Castorama. We think that is the best channel of distribution for such a relatively cheap product. Internet is going to be alternative way.

Our customers will surely be happy to get an inexpensive manufacture of high quality and completely new attributes. They will be able to get a product that fully suits their expectations.

1.2.2.    Promotion

In the field of promotion we are going to run intensive advertising campaign. We are going to exploit brand new, still unknown characteristics of our materiał. We are going to show and acquaint people with the possibilities given by our products. We are going to create some kind of fashion that will spread amongst people and will provide us with powerful and cheap advertisement. We do not have customer base then it is cmcial to convince customers to try our product. Since we are surę they will be happy with it they will recommend our dwarves to otłiers.