Straightforward Intermediate Unit Test 5
Vocabulary
A Complete the text with these words:
advertise advertisers brand loyalty brand consumers dissatisfied
impossible inaccurate market research reliable unreliable unsuccessful
Many advertisers are set (1) impossible tasks by companies. They are often asked to
(2) advertise products that are (3) unreliable and of poor quality. They are expected to convince (4) consumers to switch from the (5) brand they buy at the moment to one that nobody has heard of. To do this some (6) advertisers give (7) inaccurate and sometimes dishonest information about the product they are trying to sell. However,
(8) market research shows that not only is (9) brand loyalty very strong but many consumers would rather pay slightly more for something they find (10) reliable and are happy with, than risk changing to something they may well be (11) dissatisfied with. In fact, advertisers are facing an increasingly difficult task of convincing us to buy anything. Of course, if advertising becomes more and more (12) unsuccessful companies will have to find new ways of promoting their products and services.
B Complete the sentences using the adjective in brackets and the correct negative prefix.
(13) I know the supermarket is cheaper, but it’s so far away it’s inconvenient (convenient).
(14) Relax and stop being so impatient (patient). I don’t want to buy the wrong thing.
(15) The prices were just unbelievable (believable)!
(16) Why do you say I’m disloyal (loyal)? If they put up the prices, of course I’ll buy a different brand!
(17) I never believe any advertisements. They all seem so improbable (probable) to me!
C Complete 18–22 with the words in the box. There are three extra words.
boss colleagues do make receive Sellotape send Tipp-Ex
(18)
A: I can’t believe it. Are you sure the email isn’t in your inbox?
B: OK, I’ll send it again.
(19) Oh no! I’ve made another mistake. Can you pass me the Tipp-Ex, please?
(20) Just make sure that I receive that report by tomorrow morning. If necessary, stay up and write it all night!
(21) Hey, Julie! Can you do some photocopying for me?
(22) I really hate my job. Working from 9 to 5 is bad enough, but when your boss is as bad as mine …!
Grammar
D Complete the conversation with the correct word or phrase.
A: I prefer to pay slightly (23) high / higher / highest prices and be sure of the quality.
B: Yes, but the (24) cheap / cheaper / cheapest products are not always the (25) bad / worse / worst. Well-known brands are usually much (26) as expensive as / more expensive than other similar products, but often the quality is not much (27) good / better / best. Look at this! This is just (28) as good as / more good than that one and it’s half the price!
A: I’m sure you spend (29) more money than / the most money I do when you go shopping.
B: Yes, but you always buy (30) few / fewer / fewest things than I do, so of course you spend
(31) less / the least money than me.