- Text which I chose is strongly connected with the economy and conditions on the market.
- Firstly, I would like to say about situation in the technology industry. Mainly, I want to focus on women’s employment. There are a lot of beliefs that women aren’t suited and shouldn’t work, especially in technology industry and in the highest position. Based on this text we can talk about four biases: prove-it-again, tightrope, maternal wall and tug-of-war.
- According to first one women often have to provide more evidence of competence than men. For them there is a longer way to get promoted. When it comes to tightrope, this is the kind of bias faced by the female salary negotiators. Women are expected to be modest, nice and rather not assertive. If this is different, we are perceived to be unpleasant und uppity.
- The author of this text writes even about an avalanche of sexual harassment in tech, ranging from angry emails than threaten women to leave the industry. This treatment cause women to drop out the job even the industry they are specialized.
- What is more, biases are referring various forms of discrimination encountered by working mothers and mothers seeking employment. Often what drives mothers out of field, I mean technology, is sexism – treatment of men and women based on the belief that particular jobs and activities are suitable only for men and others are suitable only for women. We heard all the time: “women, mothers aren’t suited to be CEOs”.
- As far as the next article is concerned, nowadays the main/prime asset of global economy is talent and good connection between sales and company’s strategy. What goes wrong at the companies is that C-suited introduce embarks on strategy without considering the realities the people who must to execute it with paying customers.
- According to research only 10 % of company’s strategies aren’t executed effectively. The companies in the US spend billions dollar on strategy and sales. But there is no use in spending so much money when there is no alignment between sales and strategy.
- So what the company can do to improve this connection? I think, it’s easy! People can’t implement what they don’t understand. Leadership has the responsibility for clarifying this strategy to employee at the company. It demands a kickoff sales meeting – the first meeting with the project team and a lot of trainings in order to learn selling tactics. What is more, it’s really bad when competitor see that your people don’t understand the strategy, how it works.
- What the company can also do? They have to train your staff, develop their knowledge in order to improve personel’s performance. And what is really important we should focus on employing the right people with some experience.
- Obviously, the last but not least is to specify company’s target clearly and make strategy more relevant/suitable. We have to consider if we have enough money, enough people, experience, skills, technology to introduce and execute the strategy and enough to achieve the aim. If your team and your company can’t make the crucial connections between strategy and sales, no matter how much we spend money for marketing and social media our business won’t be successful.