Schur Inventure – Teacher’s Notes

Eight different activities are included in the reading of this text about a Danish
company, Schur Inventure which is part of the packaging giant Schur International.

Answers

1) 1 business 2 world 3 founder 4 son 5 boxes 6 packaging 7 grandsons 8 labels

2)

a) Printed packages and labels protect and display the product.

b) Printed packages and labels serve the customer by protecting the product

and providing information about the contents of the package.

c) Printed packages and labels protect and identify the product.

d) Printed packages and labels make the product look attractive and encourage

the consumer to buy.

3) Printed packages and labels are important because they provide the information

and sales impulse which would normally be provided by a sales person.

4) 1 cooling 2 freezer 3 invented 4 smaller 5 filled 6 became 7 cubes 8 based

5)

a) Patents protect inventors by giving them a period during which competitors

are not allowed to copy a patented idea.

b) After a patent has expired competitors can produce and sell copies of the

idea.

c) Schur and the inventor maintained their business by inventing new versions

of the original product.

6) their, factory, major, world, might, another, carry, origin

7) successful, offers, sell, book, attracts, attracts, attracts, freezing, spinner, excess

8) 1 business, 2 idle, 3 well, 4 period, 5 idea, 6 product, 7 product, 8 bomb, 9

destroyed, 10 expand

You can get more information on Schur Inventure and see pictures of the products
and inventors at

www.schurinventure.com/?setlanguage=2