WHOLE OF

GOVERNMENT

www.nt.gov.au

JOB DESCRIPTION

Agency

Department of Tourism and Culture

Work Unit

Tourism NT, Marketing and Communications

Job Title

Director Domestic Marketing
Operations

Designation

Senior Administrative Officer 2

Job Type

Full Time

Duration

Ongoing

Salary

$129,137 - $140,750

Location

Alice Springs or Darwin

Position Number

22762

RTF

137872

Closing

19/03/2018

Contact

Tony Quarmby on 08 8999 3866 or

[e-mail]

Agency Information

www.tourismnt.com.au

Information for
Applicants

Applications must be limited to a one-page summary sheet and an attached detailed resume/cv.
For further information for applicants and example applications:

click here

Information about
Selected Applicant’s
Merit

If you accept this position, a detailed summary of your merit (including work history, experience,
qualifications, skills, information from referees, etc.) will be provided to other applicants, to ensure
transparency and better understanding of the reasons for the decision. For further information:

click here

Special Measures

Not applicable to this vacancy.

Apply Online Link

https://jobs.nt.gov.au/Home/Application?rtfId=137872

Primary Objective: Lead and manage teams responsible for Tourism NT’s consumer and trade/industry marketing programs, public
relations and social media programs whilst also managing the integrity and consistency of the application of the NT Tourism brand
and its alignment to the NT Destination Masterbrand.

Context Statement: Tourism visitation is one of the main facets of the wider Department of Tourism and Culture and as such this
role is responsible for ensuring tourism is seen as the powerhouse in driving economic outcomes for all Territorians. Tourism NT’s
primary focus is to increase the desirability of the Northern Territory as a travel destination but to also ensure that desirability flows
through to generate investment, business attraction and migration to the NT. The domestic marketing and communication’s main KPI
is the promotion of the Northern Territory as a visitor destination and to motivate consumers within Australia to visit. Campaigns and
marketing strategies are developed by the unit to raise awareness, increase preference and convert interest into visitation from our
key target markets.

Key Duties and Responsibilities:
1.

Work with the GM Marketing on developing integrated global marketing plans with a focus on interstate and intra-territory travel.

2.

Lead, direct and manage the domestic marketing unit teams to deliver integrated campaigns and projects in line with the
organisation’s strategic marketing priorities and ensuring the effective performance of individual team members.

3.

Assist in developing and managing the integrity and consistency of application of the NT Tourism brand across all marketing and
communication activity and channels (traditional and digital), alongside the overarching NT Destination Masterbrand.

4.

Establish and maintain effective strategic alliances with the NT industry with a focus on being the main point of marketing contact
with the two Regional Tourism Associations, internal NTG departments as well as relevant travel supply chain partners and
associations.

5.

Manage the relationships with Tourism NT’s creative, media and public relations agencies, ensuring the effective delivery of
outcomes from these agencies within budget parameters.

6.

Track, measure and report on the return of investment across all key activities as well as monitor trends to ensure Tourism NT’s
campaign and brand programs remain efficient, effective and relevant and retain the highest strategic integrity and impact.

7.

Assist in developing and leading a culture to envy across the industry while directing and managing the human, financial and
information systems of the unit in keeping with the policies and protocols of Tourism NT.

Selection Criteria
Essential:
1.

Demonstrated successful leadership and management of multi-disciplinary work units in the initiation, planning, development
and delivery of complex marketing and/or public relations projects and programs.

2.

Significant proven experience in implementing, measuring and improving consumer marketing programs across multiple markets
and channels (including digital).

3.

Highly developed conceptual and analytical skills with a strong strategic marketing focus and the capacity to make sound and
independent judgements.

4.

Proven capacity to change direction quickly and instil flexible processes when applying strategic communications and media
management theories to ensure the NT stays competitive.

5.

Demonstrated highly developed interpersonal and communication skills to establish and advance collaborative working
relationships, including the ability to negotiate and engage sensitively and effectively at all levels and with people of different
cultures.

6.

Detailed knowledge and understanding of the frameworks and operation of complex multi-layered global industries (including
wholesalers, retail and other stakeholder segments) and traditional and emerging sales and/ or global distribution systems.

7.

Proven experience in fostering ‘employer of choice’ cultural programs and environment whilst managing budgets and in
negotiating and managing contracts.

Approved