page_74 < previous page page_74 next page > Page 74 Chapter 5 Improving Reproduction The best of designs, the finest selection of typefaces to present character and enhance the message being delivered . . . all can be lost if you choose the wrong paper or ink color, either because the paper and ink don't work together or because one or both destroy the character of your project. Good taste and judgment are paramount, of course, and they come with experience. To help you as you gain experience, this chapter presents some sound, time-tested advice on handling both ink and paper, and even more importantly, ink and paper in combination.  < previous page page_74 next page >