background image

Self Improvement – Your Choice

(Including Free Membership to Success Upgrade Club)

Most Military Gallantry Medals were awarded to men and women who:

Accepted that Problems were Challenges

Knew what had to be done 

Knew that they were the person to do it

Took immediate and positive action

There are no bullets flying – so what’s stopping you doing the same??

CONTENTS

1.

Introduction

2.

Positive Mental Attitude

3.

Expand Your Imagination to Meet Your Challenges

4.

Views from the experts

5.

Get Started – Your Free Pass To My 

“Success Upgrade”

 Membership

1                                                 ©   John Reed – 2009    

John Reed

(Retired Army Major)

background image

INTRODUCTION

“No - This won’t take long”

            

I promise you – I’m setting a positive, 

get cracking

 example!! 

I’m currently working as both a Retailer in our City Centre Candle Shop (wow, times are 

tough on the street!) and as an Internet Marketer.  I’ve had other careers – as an Army 

Officer (moving and changing roles every 2-4 years), as a Drs’ Surgery Manager (with 4 

Surgeries, computer-linked, and 30 staff), and as a Seaside Hotelier where my wife and I 

ran our 12 Bedroom Hotel in North Devon (how I miss that 3 mile beach!).  Yes, we’re 

used to moving around, but we’re mentally stable, and still happily married!!

If you can accept that a positive attitude, some clear goal-setting, sound organisation, self 

discipline and a burning desire to achieve even simple, personal initial targets can get you 

moving towards your long term dreams – then you are already on the right track!! – 

Believe me – you really ARE!

We’re all of us different – thank goodness.  I’m going to give you a starter here, not the 

answer to everything – hey – this is FREE!!  These principles work in all walks of life, 

even though I’m mainly going to concentrate on views from within the Internet Marketing 

Community.  I’ve seen them work – in many countries, in many scenarios.  As a young 

man I learned first hand what it was like NOT to apply them properly, but luckily for me I 

had mentors who grabbed me by the scruff of the neck and forced me to follow some 

sharp, rough, but valuable and well meant guidance.

Y

  ou

    can avoid the rough stuff

 

 

 

!!

Positive Action Is The Key 

Just read, learn, and act on the guidance I’m adding here for you.  

Then – for further help – take my offer of a free place in the 

Success Upgrade Club

.   

2                                                 ©   John Reed – 2009    

background image

POSITIVE MENTAL ATTITUDE

In Reverse Order :-

1.

Attitude: - I’ve heard it said that your attitude has to be your ally.  I describe that as 

being like walking over an open moor with your allies on three sides.  They keep you 

moving forwards and not wandering off sideways at a tangent.  Develop an attitude that 

works with your strengths and lessens the effect of your weaknesses (we all have some). 

It’s like following a favourite path, once you know what your boundaries are through 

repeatedly applying them you won’t have to consciously stay within them, it will all flow 

naturally.

2.

Mental: - Body language is something that we are not often aware of, but it 

sometimes can say more than our words ever could.  It reflects your mental state – your 

attitude.  That is why it is so important to pay attention to body language.  Be aware of 

what it is saying to others, and how it is affecting as well as reflecting your mental state. 

This is very much an area where you can really do yourself a lot of good by working 

regularly and frequently on how you approach daily challenges, how you organise your 

day, how you prioritise.  By changing your physical body language you can achieve a 

reverse effect on your mental state.  Start your process by thinking deeply about your aims 

in life.  Break that down into long term and short term goals.  Be very realistic with the 

short term goals, be specific with all of them, but don’t restrict yourself too much with the 

very long term goals!  And that’s because if you really want to achieve something and 

dream about it seriously then you CAN plan a way towards achieving it.  

I know you’ve heard it before – but – 

“Yes – You Can!”  

Adopt both Mental Attitude and 

Physical Body Language to tie in with the main drive of Self Improvement     -------

3.

Being Positive: - Despite many world wide examples of the power of “Thinking 

Positive” this approach is still cast aside by many as being a load of baloney!!!  Well don’t

3                                                 ©   John Reed – 2009    

background image

let us fall into that trap, we are not afraid to face up to reality and admit that much of either 

our success, or lack of it, has been the direct result of our level of positive mental attitude. 

And here it is the POSITIVE part of that term that rises to the top of the importance chart. 

Negativity is very damaging to personal progress, and can affect whole groups of people – 

low morale can seriously affect even the health of large groups of workers, communities, 

or specific businesses.  Well, the positive, opposite effect may be less easy to spot but it 

works just as well and can be enhanced with regular training.  

So - The

 “Can Do – Will Do” 

approach does work.  This is Positive Thinking in the 

raw.  However, it isn’t easy for some of us to accept that it works, and because it isn’t 

always successful this just allows unbelievers to sneer and say – “Told you so!”  

We Brits tend (on the whole) to be a bit hesitant at adopting “Clap-Happy” sing-alongs or 

“Shout-about-it” group therapy.  But even Brits, reserved Danes, aloof Swedes and wary 

Norwegians can (and most certainly have) made huge successes of employing 

“Can Do – 

Will Do” 

 – we just did it in our own manner, with a conscious effort to achieve our 

specific goals.

“Now Hoist This In Chaps”

 – as a pompous Senior Cadet at Sandhurst used to say when 

he wanted to be sure we took notice of him:

Adopting a

 

    Positive Mental Attitude

 

  means not making excuses – the chief enemy of 

self improvement!  When you make an excuse, you are opening the door to negative 

thoughts. You try to pass on the responsibility for something every time you make an 

excuse.  Excuses make becoming a positive thinker very difficult – so - don’t make them! 

Be aware of the tendency and practise avoiding it.  If you are someone who has been used 

to making excuses, then you will have a hard time becoming a positive thinker, unless you 

make an immediate and determined effort to stop - completely.  

Do that now, from the word GO.  I mean it – cut them out of your life!

4                                                 ©   John Reed – 2009    

background image

EXPAND YOUR IMAGINATION

TO MEET YOUR CHALLENGES

I’ll take this in reverse order as well……………..

Problems as Challenges:  Only yesterday an old friend said to me – “It’s alright for you 

ex-Army people, you were always taught to treat a problem as a challenge – and that 

makes it sound so much more fun , AND easier!!”  I’m glad he mentioned it because I’d 

forgotten about that being a deliberate concept.  It’s so obvious when you think about it 

positively!

Negative people see solving problems as just one more thing they have to do, it’s work so 

there’s no fun about it.  Strange really when you consider there is such a huge 

Pastime/Hobby Market built around the fun and challenge of puzzles and games – 

Negative people just can’t see that problem solving can be something fun and exciting – 

it’s all about mental approach and their lack of positive attitude. 

You have to approach problems with an attitude that you are facing a positive challenge.  I 

don’t apologize for stressing this - You have to believe you can solve the problem – don’t 

immediately think about how hard it is going to be.  You have to believe in your abilities. 

Self doubt can kill even the best problem solving efforts.  If you never believe that you’ll 

solve a problem then you probably won’t.  You’ll often see quotes relating to “achieving 

your aims if you believe you will”.  When I was young I didn’t really believe that up front, 

though secretly harbouring the wish that it might be true.  I’d always belittle my chances 

of winning a Discus Competition, whilst working myself to a standstill in secret practise 

5                                                 ©   John Reed – 2009    

background image

sessions, hoping to achieve the success I wanted.  I won a few, and set a few schoolboy 

records along the way, but that open disbelief in self-belief was my undoing when it came 

to serious competition at National level.  A similar result in an international Pistol 

Shooting Match a decade later left a bigger scar and it was then that I realised the power of 

tackling a challenge head-on with a deliberately positive attitude and bags of self-belief.  I 

watched our brash, full-of-themselves Machine Gun Team outshoot all the other nations 

despite a few handicaps, and saw the ever-confident US Pistol Team wipe the floor with 

my scores (even though I had been streets ahead of them in practise).  Despite being 

intensely keen to win I didn’t have a well honed, ingrained sense of self belief………. 

There was too much playing down of my chances……Yes – Excuse building!!

Our minds are very powerful.  We’ve all been told that whatever you put your mind to you 

can accomplish.  Well, the same is also true for what you set your mind against.  If you 

think that you can’t do something then you will almost certainly fail.  It really is that 

simple.  Your mind is that powerful.  Mind over matter – that saying covers it in three 

short words.  

Be positive to succeed

.

Expand Your Imagination: - There is a lot of concern amongst those that don’t see 

themselves as imaginative entrepreneurs or marvellous inventors that they just won’t have 

the ideas needed to make an impact in their field.  Let’s go back to basics – set practical, 

achievable goals…… but don’t stop dreaming of where you really want to be.  Now, does 

that involve a lot of imagination?  Let your mind roam freely over endless possibilities, 

indulge in brainstorming, list many future options that you’d like to include in your life – 

feel that creativity flowing in now that you’ve let go of your inhibitions.  There are some 

simple techniques to help you with whatever your immediate tasks are, and the ideas 

you’ll need for them.  The obvious ones are the first three but I include a few more ideas 

to set you off:

6                                                 ©   John Reed – 2009    

background image

Ask questions. Question everything.  Be like a two year old child and ask “why”. 

You may even know the answer already, but ask anyway.  Questions lead to ideas. 

Many people solve problems by asking questions.  They look at the problem and ask 

‘what if’ – what if I tried this or what if this happens?  Through questioning they are 

able to see the possible outcomes.  This allows them to come up with the best solution 

- the one that will solve the problem.

Compare things. Compare one thing to another and try to see what makes one better 

or more useful.  Try to seek out things that are similar, yet different and figure out the 

best qualities of each and how you could put them together to make a unique product 

that has the best quality of each product.

Think about what you want that you don’t have now. Imagine the future and think 

about where technology is going.  Try to come up with ideas about things that would 

make life easier or better.  Even if these ideas are not plausible right now, just let 

yourself imagine “what if”.

Learn to use breathing to relax and take time to think. By being able to regulate 

your breathing and focus deeply on it, you can clear your mind and allow creative 

thoughts to flow more freely.  You may need to step back and consider the situation 

before acting.  Look at your options and pause before taking action.

Practice visualizing things. If you have problems with visualization, then start out 

small with visualizing simple things in your head and then moving onto things that are 

more complex.

Gather information on things that interest you. This will help give you something 

to think about.  You can think about how to build upon what already exists and how 

your creative thinking can change it or make it better.

7                                                 ©   John Reed – 2009    

background image

Find a friend to brainstorm with. This involves just sitting down and coming up 

with numerous ways to solve the problem.  Some ideas may be out there and that is 

fine.  Using innovative thinking and being creative can help a person come up with an 

unconventional solution to a problem.  Getting someone else in on your creative 

thinking means you can work together.  Having someone else’s perspective on things 

can really get the creative juices flowing – and it’s usually more fun to share.

Try thinking as if you are someone else. Sometimes we get stuck in our own 

mindset.  Creative thinking is about going beyond our comfort zone and thinking 

outside the box, so pretend you are someone else and think how he or she would 

think.  This can definitely work wonders if you include it in your work with a friend 

or two.

Challenge your brain often. Give your brain a workout by doing puzzles and trying 

new things.  This will expose you to different ideas and you can add that to your mind 

bank of ideas.  It doesn’t have to include wearing beige and doing Sudoku puzzles for 

4 hours at a time (a UK joke, started I believe by Billy Connolly - "The Big Yin").

Being flexible. As mentioned, you have to go beyond your comfort zone.  You have 

to avoid the immediate urge to go to the tried and true.  You have to be flexible and 

willing to try something different.  You will never know how great a solution may be 

if you do not try it.

Develop a process. For the more organized individual or the more complex problem 

it can sometimes help to develop a problem solving process.  This usually involves 

analyzing the problem, proposing different solutions, testing the solutions and then 

finally, applying the chosen solution.  It is a very structured way of solving a problem.

8                                                 ©   John Reed – 2009    

background image

VIEWS FROM SOME EXPERTS

If You Had Just 60 Seconds To Explain To Someone The Secret Of
     Your Own Personal Success How Would You Summarize It?

Simon Hodgkinson:  

summarize in just 60 seconds?? !!    OK – here goes:

1.) Self Belief: - Never at any point in my entire career have I ever allowed myself to think 

I couldn't do something (LOL even when I genuinely couldn't). Sure like everyone I've 

failed any number of times, but tend to put it down to lack of preparation and not in any 

personal shortcomings. I think it's vital to have that 'I can do anything' attitude otherwise 

you get too scared to be bold.

2.) Dogged Determination: - When I fix on a goal I don't allow anything to sway me off 

course. As a former salesman I learned early on that what most people see as failure (and 

give up) is really only a blip on your journey to reaching a specific target. The only truth is 

you'll never reach a goals or objective if you give up too early.

3.) Knowing there's always more to learn: - While I've been very successful in business 

I've never considered at any point I knew all there was to know. I read, learn and take 

notice of things every single day and as a result constantly improve all aspects of my life. 

If you can become a perpetual student life will be far more enriched and you'll grow ever 

more successful in business - and in your personal life too.

JP Schoeffel: 

There are 3 pillars to my success:

I have been able to find a niche and position myself with a truly unique selling proposition 

(developing a proprietary technology valued by early adopters)

9                                                 ©   John Reed – 2009    

background image

I have then targeted more prospects by adding services around this core product (more 

services, more features, more targets), but still focusing on the same underlying needs 

(build money making websites). Adding more satellite products, building a strong 

portfolio where every product serves the other

Hard work, dedication, positive mindset, a doer, perfection does not exist, take risks (to 

stay ahead of the curve and be unique)

JP Schoeffel is a web entrepreneur, business consultant, internet marketer, author, 

operating an online publishing company.  He has generated millions of dollars selling 

his own products and services, as well as promoting others. 

Paul Myers: 

Define success for yourself, and don't bother with any other definition.  No-one knows 

what makes you happy as well as you do, and happiness is the greatest measure of success. 

Not money, not the approval of strangers, and not "stuff."

Be happy. Just because you can

.

Paul is a well known, long established, and widely respected 

“No Bull***t - No Hype” Marketer.

10                                                 ©   John Reed – 2009    

background image

Let’s Get Started - 

 

 Do You Have What it Takes to Get Rich?

 

 

You can now see yourself as an entrepreneur, setting your own hours, being your own 

boss, enjoying the freedom of being self employed.  And you can now also imagine what 

life will be like once you’re a big success and pulling in all that cash.  But hang on

Before you run to the car showroom and test drive your dream car, let me ask you 

something: Do you really have what it takes to get rich?

To answer, let’s see how you rate on these characteristics.        Can you / do you:

Stick with something even when you don’t yet see results?  The day you 

officially start your business will be one of the most exciting days of your life.  You’ll 

probably run on adrenaline for the next several days if not weeks.  But then you come 

down off your high. And now you’re working the same amount of hours, trying to get 

your business off the ground, but it’s just not as exciting any more.  The worst thing, 

however, is that you’re not yet seeing results… so you don’t have any tangible rewards to 

motivate you and keep you moving forward.  Let me ask you this: Can you stick with 

something even if it doesn’t pay off immediately?  If so, this whole entrepreneur thing 

might be for you.

Let go of a losing idea?  Trust me on this: When you spend days and weeks 

working on an idea, it will feel like your baby.  And really it is, because it certainly is your 

brainchild.  But what happens if your idea doesn’t work out?  What if one particular idea 

is just dragging down your whole business?  Can you let go of it, even though you’re 

attached to it and still love it?   If so, you might make a good entrepreneur.

11                                                 ©   John Reed – 2009    

background image

Have confidence in your abilities?  People are going to doubt you.  Some may 

even laugh at you. If you listen to them, the chances of you enjoying success are slim to 

none.  Are you confident in your abilities and your idea? If so, then you might make a 

good entrepreneur.

Know the value of the products/services you provide?  Here’s a big problem: 

Sometimes beginning entrepreneurs work like dogs for pennies.  And a lot of times this 

happens because they don’t value the solutions they’re offering.  The beginning business 

person thinks, “Gee, I wouldn’t pay that much for this product, so I better keep the price 

low.”  But you are not your market.  You are not your customer.  And if you’re providing 

a good product or service with a high value to your customers, then you should charge 

them accordingly.  If you’re charging too much, they’ll let you know.  But until then, you 

need to value the solutions you provide.  And if you do value your products or services, 

then you might be a good entrepreneur.

Finally, and this is a big one, are you a problem solver?

Obviously, problem solving comes in handy when you’re an entrepreneur, because the 

buck stops with you in your business.  There’s no boss to solve your problems – you’re the 

boss.  So it’s up to you to uncover and solve problems in your business.  But here’s the 

bigger reason: You’re in the business of solving your customers’ problems!  If you know 

how to spot and solve other people’s problems, then you might be a good entrepreneur.

These are just a handful of the many traits of a successful entrepreneur.  

To discover seven more traits – and to take a FREE self assessment test that will reveal 

whether you’re cut out to be successful – 

claim a 

free Silver Membership

 at Success Upgrade  (

normally $27.00

) – 

       

Just Use This Special Link For Access

 

12                                                 ©   John Reed – 2009