Chapter 35 -- Using an Intranet to Disseminate Internal Corporate News





Chapter 35
Using an Intranet to Disseminate
Internal Corporate News


CONTENTS


Disseminating Corporate News and Documents via an Intranet


Using Offline Web Readers to Deliver Corporate Information





Keeping everyone in a corporation up to date about the latest
news in the corporation is a never-ending, often impossible task.
It's particularly difficult in large corporations with many departments
and divisions that are geographically separated.

There are many ways that intranets can be used to solve the problem
and keep everyone in a corporation informed about corporate news.
Corporations can post their company newsletter on intranet Web
pages. Because Web pages can be updated so much more quickly than
newsletters can be created-and because there is no delivery time
involved-the newsletter can be far more up to date than traditional
printed newsletters and, with no printing and mailing costs, Web
newsletters are less expensive, too.

Intranets can also be used to deliver literally up-to-the minute
news flashes. The Java programming language can be used to create
news tickers that can flash the breaking news across the top of
the newsletter home page. Intranet broadcast technologies can
be used that will send out a news flash to everyone connected
to the intranet that will run on top of whatever applications
they're currently running. And electronic mail can be broadcast
to everyone inside a company with important news, such as press
releases, or news about quarterly corporate earnings.

An intranet can also deliver more in-depth information in more
involving ways. Audio clips and video clips can be delivered via
streaming technologies, so that people can listen to interviews
with corporate executives, for example, or see news reports about
the company.

An intriguing technology for delivering news to intranets is so-called
offline news readers. With this technology, corporate news-and
news from the outside world-can be delivered to everyone on an
intranet.

Offline news readers work on a client/server model. An offline
news server carries the latest corporate news. To update the news
on the server, someone only needs to fill out an HTML-based form,
and that information is put into the proper format for broadcast.
Only certain people on the intranet are allowed to update the
news on the server.

Since people on an intranet may want to read news about the outside
world, not just about the company itself, the offline news server
also has on it that kind of news as well. The server gets this
news by connecting to another news server on the Internet, which
sends it the information.

To read the news, people need an offline news client. The client
connects with the server at intervals set by each user, and downloads
the news. People can customize their news feeds to get only the
kind of news they're interested in. Once the news has been delivered
to their local computer, they can use the client software to read
the news. They can also click on links in the news stories that
will launch a Web browser, and then contact a site that has more
information about that particular story.

Disseminating Corporate News and Documents via an Intranet


It's often difficult for people within a corporation to keep abreast
of company news. Using a variety of technologies, intranets can
broadcast and make available the most up-do-date corporate news.
Pictured here is the way that our fictional record company CyberMusic
uses their intranet to deliver corporate news and information.

The CyberMusic company newsletter, which is updated weekly,
is posted publicly on an intranet Web server. Employees can contact
the server at their leisure to read the latest corporate news.
A Java ticker runs across the top of the newsletter page.
This ticker is used to display news alerts and the latest news.
It is updated every hour of the working day, so that people can
read the most up-to-date news about CyberMusic, such as which
recording artists have recently been signed, and where CyberMusic
records are on the record charts. Every time a person views the
newsletter, the most up-to-date news is downloaded for display
by the Java ticker.
Electronic mail is used to send everyone on the intranet the
same information that is being sent to the outside world. For
example, at CyberMusic, every time a press release is issued,
that release is also sent via e-mail to everyone in the corporation.
An intranet can be used to deliver instant "alerts"
to anyone connected to the intranet. Server broadcasts can be
directed to every person connected to the intranet based on their
TCP address. These broadcasts are not host specific and appear
over whatever application is running. "Offline news
readers" can be used as a way to deliver intranet news to
everyone at CyberMusic. This software works on a client/server
model: The client connects to the server and gets the news. Anyone
can then read the latest news while at their own computer. See
the next illustration to see how offline news readers work.
From the Web newsletter, there are links to discussion areas,
so that people can discuss the latest happenings at CyberMusic.
The discussion areas are used not only to air people's opinions,
but also so that anyone in the corporation can publicly post notes
about what is happening in their department. These discussion
areas take advantage of the Network News Transfer Protocol used
by USENET.
CyberMusic uses streaming audio technology to deliver the
news. Streaming audio lets people listen to news reports over
the intranet, from their computer. At CyberMusic, this audio news
includes clips from the latest records released, and interviews
with corporate executives.
CyberMusic also uses streaming video technology, which allows
people to see and hear videos across the intranet, while at their
computers. Anyone working for CyberMusic can watch any video made
by any CyberMusic artist, while seated at their computer, using
streaming video technology.


Using Offline Web Readers to Deliver Corporate Information


One way that intranets can be used to easily and effectively deliver
corporate news to people is to use so-called "offline readers"-software
that allows people to read news by having it automatically retrieved
by their own computer, instead of forcing them to connect to a
Web or other intranet server to get the information. Pictured
here is a popular offline reader called PointCast. Offline news
readers like PointCast can retrieve intranet news as well as news
from the Internet.

When an intranet administrator wants to have news delivered
to people's desktop computers on the intranet, he or she fills
out an HTML-based form that contains all the information to be
delivered. The form can include news stories, as well as URLs
that people can connect to.
PointCast software on an intranet server converts information
in this HTML form into a format that it will use to make the news
available.
As a security measure, only authorized people have access
to filling out the form, or have access to the intranet PointCast
server. If someone wants news delivered via PointCast, they will
have to contact an individual who has the rights to use the server.
PointCast can be used to deliver news other than just intranet
news, in a variety of topics, including breaking news stories,
politics, business, entertainment, sports, financial information,
and more. In order to deliver this non-intranet-created news,
the intranet PointCast server connects to a server on PointCast's
Internet site, and downloads the news. This news now resides on
the intranet server, along with intranet news.
In order to get news delivered to them, people on an intranet
must have the PointCast client software. People can customize
what kind of news they want delivered to them-for example, to
get sports but not entertainment, politics but not weather. An
intranet administrator can set it up so that everyone will receive
intranet news, however.
Using the PointCast client, the person can now read the news
on his or her own computer. The software can also be set up as
a screen saver so that when the computer is idle for a certain
amount of time, the news will flash across the person's screen.
At set times determined by each individual, the PointCast
client software connects to the intranet PointCast server. The
software downloads the news that the person has requested. A person
can also manually tell the client software to download the news
at any time requested.
Often, in news and intranet stories, there are URLs to sites
that have further information. When that link is clicked upon,
an Internet browser is launched, and the specified site is contacted.
The person can now read more in-depth news. For example, on an
intranet, a brief news story may go out about the company's quarterly
earnings. A link to a Web site could be embedded in the story
that would have more in-depth financial information, and links
to corporate financial database.