Digital Luxury Experience Altagamma Index 2012 The best performers in the digital world Milan, September 17, 2012 Methodology " More than 300 international brands covered in 9 categories: Øð Fashion Apparel Øð Fashion Accessories ØðDesign and Furniture Øð Jewelry Øð Watches Øð Food And Beverage Øð Hospitality Øð Cars Øð Yachts " More than 70 Key Performance Indicators applied to Øð Corporate Websites Øð Social Networks (Facebook, Twitter, YouTube) 2 Who are the best performers on the Customer Decision Journey (1/2) members Awareness Consideration Loyalty Fashion- Apparel Fashion- Accessories Design and Forniture Jewelry Watches SOURCE: Altagamma 3 Who are the best performers on the Customer Decision Journey (2/2) members Awareness Consideration Loyalty Food and beverages Hospitality Cars Yachts SOURCE: Altagamma 4 Who are the best performers on Youtube (1/2) members Uploaded video Views of channel Views of video Activity index1 Fashion- Apparel Fashion- Accessories Design and Furniture Jewelry Watches 1 Calculated as ratio between views of video and views of channel, excluding the players with less than the category s average views of video SOURCE: Altagamma; Youtube 9 Who are the best performers on Youtube (2/2) members Uploaded video Views of channel Views of video Activity index1 Food and Beverages Hospitality Cars Yachts 1 Calculated as ratio between views of video and views of channel, excluding the players with less than the category s average views of video SOURCE: Altagamma; Youtube 10