9. Which is the most influential mass-medium and why?

There are a few types of mass media nowadays like press, radio, TV and Internet. Two most popular mass media are TV and the Internet so these two can be considered most influential mass medium of these days.

We can meet a television set in almost every single house around the world. Most people watch TV for good movies and TV series, some seek for news and information, some just want simple entertainment. Anyway we all are given a great amount of images and words, and honestly I’m not quite sure if we’re able to decide which is right or which is wrong. All we usually do is just approving and repeating the things we get from TV broadcast.

Young people at the stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of beautiful people. It’s a subliminal way to tell you that if you are not like them you are not cool.

When we watch TV or a movie we usually see many images of violence and people who hurting others. It is a big problem for children because when kids are starting to grow and are shaping their personality values and beliefs can become aggressive or they can lose a sense of reality.

As for the Internet, things look a little bit different here, because we’re not just given the certain package of information (like on TV), we seek for them ourselves.

In conclusion, the mass medium has a huge impact on society and also on public opinion. They can shape the public opinion in different ways depending of what is the objective.