Dear <Business Owner>

I was searching for your company online and unfortunately, it appears you are getting very bad ratings in the search engines, as shown in the attachments to this letter.

I don't know if you are aware of this, but research shows that **** of new customers buying decisions now begin with conducting a Google search to compare prices and deals. And more importantly, read prior customer reviews about your product or services. I don't think I have to elaborate on the effect this can have on your business if the results are mostly negative.

For whatever reason, there are unhappy customers that are using the power of the internet to bring down your reputation.

Fortunately, I am an expert in ****** and I deliver such services through my company *****. I can help you bury these negative comments, with more positive reviews and recommendations. I certainly believe that you have happy customers, and their words should be more visible online.

Of course every unhappy customer has the right to speak their minds, but I think they will feel better if they are able to complain directly to you and your company. If they are listened to, they'll feel important, and it will also give you some insights on how to improve your company.

My online strategy ensures you never have to roll the dice <It’s a great way to use those words if you include dice in your envelope for increased open rate, as described in The Direct Mail Method> with your reputation. We focus on results and on marketing that has a high return on investment.

Of course there is always the option of leaving your business' good name at the mercy of any customer with an attitude and internet connection, but when there is an effective solution available to you that will create a desirable result; do you really want to risk a roll of the dice?

I have already begun creating a plan of the most effective way to combat this, and it's based on your current level of negative reviews... Call me at ***-***-****, or email at ***** if you would like to have a meeting <or free consultation>, and I can help you start repairing the damage to your online reputation!

I must inform that I only work with one business in each market in each area. If I don't hear from you within Friday next week, I will expect you are not open to consider working with me, and I'll move on and offer this to someone else.

Sincerely

<Signature>

Your Name