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The Scope and Challenges of International Marketing

Pro^uct adaptation and dcvclopmcnt for International marketing

Packaging and labclling Translation of tcchnical literaturę

Quality management Licensing and contTact manufacturing

International distributiot Control of agents Export documentation ■Cargo insurancc

Establishment of joint vcnturcs and subsidiarics

Choiee of pneing stratęg>

Dotap arKetti]ji; Inter liutiotiislls C"ompctitor analvsis

Determinatton of discount struć rures

Credit management

Choiee of de!ivery terms Costing and budgeting

Product Price
Place i Promotion
	International adeertisinsi
	public relationsand sale**
	promotion
i	International direct

marketing

Control of salcspeople

Translation of salcs literaturę

Exhibiting Market rcscarch

International marketing is a hard uork.

„Making sales calls is no

vacałion even in Paris when you are been there ten times before. But International marketing is important work. It can enńch you. your family, your company, and your country. And, when international marketing is done weli, by large companies or smali, the needs and wants of customers in other lands are well understood, and prosperity and peace are promoted atong the way.“

Those world? Those market?

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International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumer or users in morę than one nation for a profit.

Marketing principles, processes and concepts are universally applicable all over the world.