LITERATURA 275
McCrae, R. R„ Costa, P. T. (1986). Personality, Coping and Coping Effectiveness in an Adult Sample./oKradtf of Per&onatity, 54,384-405.
McCullough, L. S. (1993). A cross-cultural test of the two-part typology of humor. Perceptual and Motor Skills, 76, 1275-1281.
McDaniel, C., Baker, R. C. (1977). Convenience food packaging and the perception of product quality./cwr?w/ of Marketing, 41,57-58.
McEnally, M.t de Cheratony, L. (1999). The evolving naturę of branding: Consumer and managerial considerations. Academy of Marketing Science Reuieiu (OnlineJ 99 (02).
McKenzie-Mohr, D., Nemiroff, L. S., Beers, L., Desmarais, S. (1995). Determinants of responsible environmental beha\'ior. Journal ofSocial Issues, 51(4), 139-156.
Medin, D. L, Schaffer, M. M. (1978). Contcxt theory of classification leaming. Psychological Reuieiu, 85,207-238.
Mednic, S. A. (1967). Uczenie się. Warszawa: PWN.
Monroe, K. B. (1973). Buyers’ Subjective Perceptions of Pri ce, Journal of Marketing Research, 10, 70-80.
Montgomery, H. (1983). Decision rules and the search for a dominance structure: towards a process model of decision making. W: P. Humphreys, O. Svenson, A. Vari (red.), Analyzing and Aiding Decision Processes (s. 343-369). Amsterdam: North-Holland.
Montgomery, H. (1989). Krom cognition to action. The search for dominance in decision making. W: H. Montgomery, O. Svenson (red.), Process and Structure in Humań Decision Making (s. 23-49). Chichester: Wiley.
Mowen, J. C. (1990). Consumer Behauior. New York: MacMillan Publishing Company.
Muthukrishnan, A. V. (1995). Decision ambiguity and incumbent brand advantag o.Journal of Consumer Research, 22,98-109.
Nagle, T. T., Holden, R. K. (1995). The Strategy and Tactics of Pricing. A Guide to Profitable Decision Making. Englewood Clifs, NJ: Prentice Hall.
Nedungadi, P., Hutchinson, J. W. (1985). The prototypicality of brands: Relationships with brand awareness, preference, and usage, W: Advanc.es in Consumer Research, 12.
Neisser, U. (1967). Cognilive Psychology. New York: Appleton-Century-Crofts.
Netemeyer, R. G., Durvasula S., Lichtenstein, D. R. (1991). A cross-national assessment of the reliability and validity of the CETSCALE .Journal of Marketing Research, 28,320-327.
Newman, B. I. (1994). 'The Marketing of the President. Thousands Oaks: Sagę.
Nord, W. R., Peter, J. P. (1980). A bchavior modification perspective on niarketmg. of Marketing. 44,36-47.
Nosofsky, R. M. (1986). Attention, similarity, and the identification-categorization relationship. Journal of Experimenłal Psychology, 115,39-57.
Nosofsky, R. M. (1987). Attention and learning processes in the identification and categorization of integral stimuli./wmjtf/ of Experimental Psychology, 13,87-108.
Nowlis, S. M„ Simonson, I. (1996). The effect of new product features on brand egoice. Journal of Marketing Research 33,36-46.
0’Guinn, T. C., Shrum, L. J. (1997). The role of television in the construction of consumer reality .Journal of Consumer Research, 23,278-294.
Olander, F. (1970). The Influence o Price on the Consumer's Evaluation of Products and Purchases, W: B. Taylor and G. Wills (red.), Pricing Strategy. Princeton, N.J.: Brandon/Systems Press, 50-69.