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In business, the word negotiations appears as often as price, cost, purchase. You can negotiate almost anything and the only condition is an adequate preparation, that is, knowledge and practical skills in this area. It would seem that there is nothing easier than persuasion in order to meet our expectations but the practice shows that there are only a few real negotiators, but many are those who are too aggressive instead of being reliably prepared. From the point of view of the merchant, the skill of negotiating is just as important as the ability to arrange a meeting and make a good impression. It is worth to invest in developing skills in this area .