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Elżbieta Laskowska

The Valuation as the Medium of Persuasion

Summary

The author assumes that the sender expresses something in each utterance. Simultaneously, each utterance has a goal. You can express among other things valuation opinions and feelings, where an incitement may be a goal. The persuasion serves as an incitement. The persuasion is utilized by argumentation or using system mediums of persuasion. On the basis of examples from political and mediumistic sources the author gives justifies that the valuation exists in the each of types of persuasion. On the other hand, the use of valuation medium itself is the persuasion already.


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